Collabra Media Group Recognizes Outstanding Real Estate Photographers and Videographers
Collabra Technology Inc., a leader in professional real estate photography and digital marketing, announces its 2019 Visual Media Awards (VMAs) for outstanding real estate imagery to three Collabra Media Group specialists from across the country.
The Collabra VMAs are presented annually to honor real estate photography and videography providers for their artistic composition and technical skill.
Award winners are determined by peer voting from Collabra’s nationwide network of professional photographers, videographers, and media experts.
Larry Nitz of Oklahoma Property Tours in Tulsa won the Visual Media Award for the Best Video of the Year. Becky Beacham of 360Idaho in Boise earned the award for Best Aerial Photo, while Mark Lee of Mark Lee Photo in Los Angeles took top honors for Best Photo (DSLR).
Finalists included photographers Mike Dew and Michael Shelhart from The Photo Dewd in Riverside, Calif., and videographers Jeff Stein (TourFactory San Diego) and Eugene Michel (TourFactory Spokane). Photographer Bob Gojkovich, now with TourFactory Colorado, earned distinction for an image he captured for GloPro Media in Scottsdale, Ariz.
“With most buyers starting their home search online, today’s agents must make an immediate impression, before viewers scroll to the next listing,” said Collabra Technology CEO Janet Case. “Our photographers understand agents’ needs and expertly craft images that capture buyers’ attention.”
The Collabra Media Group comprises independent media professionals supporting real estate agents with a complete suite of marketing technology solutions and professional imagery to optimize presentations of their listings. Group members are authorized providers of TourFactory and Proxio products for digital and social media marketing.
“Our goal is to help agents market every listing efficiently and effectively,” Case said. “The high quality images from Collabra providers consistently contribute to stronger, faster sales. These photographers are truly the best of the best.”
The winning images can be seen here.
Collabra Technology Launches Innovative FlashCards™ Social Media Videos for Real Estate Marketing
Collabra Technology, the leading digital marketing platform for the real estate industry, announces the introduction of FlashCards™ instant property videos for real estate social media marketing, launched under the company’s TourFactory brand.
FlashCards automatically turn listing photos into eye-catching, looping videos optimized for the unique formats preferred by Facebook, Twitter, Instagram, WhatsApp and WeChat. The TourFactory system personalizes each video with property details, list price, agent photo and contact information.
“FlashCards are designed to help real estate agents stand out and increase engagement on social media, which is crucial to garnering buyer interest,” said Collabra CEO Janet Case. “FlashCards streamline that portion of the marketing plan. They are also ideal for attaching to emails and texts.”
Over 13,000 FlashCards have already been delivered to individual agents across the U.S., and now more than 800 brokerage offices across the country will receive FlashCards as an upgrade to their TourFactory office technology package, with the videos available immediately after a listing is activated.
The company also offers FlashCards customized to brokerages and brands, plus a social media campaign package with different styles that highlight when a property is in the just-listed, open house, or just-sold stage. “No one else offers an automated, branded tool like this,” Case said. “It’s a great opportunity to set a brokerage apart and delight both agents and home sellers.”
“Video is favored by Facebook’s algorithms, so Facebook posts with FlashCards get an added boost,” said Collabra’s Multimedia Manager, Kevin Kelly. “Also, video is naturally captivating: Facebook users are 12 times more likely to click on a video than a still image. That attraction factor makes FlashCards videos the perfect base for a paid social ad or email campaign.”
Learn more at CollabraTechnology.com/FlashCards
Collabra Technology Names David Sisson New Vice President of Products
Real estate technology leader Collabra Technology announced the hiring of David Sisson as Vice President of Products. A senior-level product executive, Sisson has more than 18 years’ experience in innovative digital technology development with top companies including Zillow Group.
As Vice President of Products for Collabra Technology, Sisson will drive efforts to enhance and expand the company’s groundbreaking, multilingual digital sales platform, which is already the chosen technology provider for top-tier real estate companies including Douglas Elliman, Knight Frank, Lennar International and Coldwell Banker.
Collabra Technology CEO Janet Case said Sisson’s “deep understanding of enterprise-level client needs and extensive product development experience will spearhead aggressive new development in all areas of the digital marketing space. Collabra Technology is already the best marketing and sales platform in the marketplace; with David’s strategic approach, our future includes new and innovative solutions for the world’s leading companies.”
Sisson is the former Director of Product Management for Zillow Group and has extensive consulting and product experience with a long list of client partners including Boeing’s Digital Aviation division, Microsoft’s Finance Group, and Expedia’s Call Center Technology Group.
Collabra Technology is a digital marketing company based in Spokane, Washington, and has been growing rapidly since its origins in early 2018 following a merger between TourFactory and Proxio.
AREAA Global Debuts Developer Platform
The Asian Real Estate Association of America (AREAA) has announced that AREAA Global launched the AREAA Global EXCHANGE, a developer platform powered by Collabra Technology that gives developers the ability to display and promote their projects.
“The AREAA Global EXCHANGE creates additional advantages for our members and their development partners,” says Carmen Chong, CEO of AREAA Global. “In addition, profits from the EXCHANGE will move us closer to building our very first AREAA National Headquarters and Community Center in San Diego.”
AREAA Global is the for-profit arm of AREAA, and all profits earned through the AREAA Global EXCHANGE will be reinvested toward AAREA’s mission.
“The EXCHANGE will expand the growth and success of AREAA, and the more we can encourage members to use it, the more effective it will become,” Chong says.
Through the EXCHANGE, 17,500 AREAA members gain access to multilingual digital marketing materials and analytics that equip them with tools to market EXCHANGE projects worldwide. The EXCHANGE currently represents 13 projects in five countries, and includes projects from development partners Lennar and Encore.
“We are talking with developers from Dubai, the Bahamas, Panama, the Cayman Islands, Laos, Cambodia, the Philippines, Thailand and Vietnam, as well as top U.S. and Canadian developers who are seeking to create added exposure for their projects,” says Michelle van Ruyven, managing director of AREAA Global.
“It’s an honor for Collabra to provide a technology platform that supports AREAA members and AAPI communities throughout the world,” says Janet Case, CEO of Collabra. “We’re proud to be part of this diversity initiative.”
For more information, please visit www.AREAAGlobal.com.