Free FlashCard Videos – A Slam Dunk Offer!

Free FlashCard Videos – A Slam Dunk Offer!

Free FlashCard Videos – A Slam Dunk Offer!

 

 

FlashCard Videos Header


Just like your favorite basketball teams, FlashCards Madness in March is back!

 

For a limited time, Collabra Technology is offering a FREE FlashCard Listing Video with every TourFactory purchase!


We may specialize in the very serious, very competitive Real Estate industry, but that doesn’t mean we can’t have fun! Back just in time for everyone’s favorite college basketball tournament, Collabra Technology is proud to announce the return of FlashCards Madness in March promotion. 

 

During this exciting promotion, we are offering a free FlashCard Listing Video with every purchase. We’ve also extended the promotion to our new users, who can also receive a free FlashCard Listing Video with the creation of a new account! But don’t miss out, this is only available for a limited time!

 

FlashCards videos are the perfect snackable content to draw attention to your listing. Use them as appetizers on all your social media platforms, in emails, and text messaging. Videos are automatically generated from your property details, with photos appearing in the same order as your property website. 

 


Great listing photos are your key sales tool—but it’s video that gets preferred placement on social platforms. FlashCards give you the best of both, transforming your photos into a video that cuts through social-media clutter and increases exposure for your listing.

 

 

Click Here to Get Your FREE FlashCard Video

Pro-Tip: Click here to read our blog with tips that show you how you can score more views on your social media marketing with FlashCards!

 

 

FlashCards Video Social Footer

Using Tagging in your Social Media Marketing

Using Tagging in your Social Media Marketing

 

Social media has become a crucial part of Real Estate marketing. We’ve already gone over tons of different ways that social media helps your business get noticed. But how else can we use it to build your brand and clientele?

 

Through social media, you can interact with potential buyers in ways that real estate agents couldn’t before. You can reach far outside your immediate network and tap into other networks by effectively using tagging in your social media marketing. 

 

But you might have a question…

 

What is Tagging?

 

Facebook Tagging Post

 

Tagging is the action of someone mentioning you on a post by using the @ symbol. You’ll then get a notification letting you know you’ve been tagged in a post! Remember the last time you had a night out with your friends, and they posted some pictures? They probably tagged you in those photos, and you got a notification when that happened. When they tagged you, that exposed their post to your followers (depending on their security settings).

Together, we can take a feature that might seem more “personal” and apply it to your real estate marketing! Let’s talk about how you can successfully use tagging without disturbing your followers. Because, let’s face it, we all have a lot to do without looking at notifications from social media.

 

 

How Should I Use Tags in my Social Media Marketing?

 

Tagging Social Media Header

Don’t be like Chuck! However, when done right, using tags on social media can be very helpful!

 

There’s one big reason you need to use tags in real estate social media marketing. It makes sure the person you tagged will see your post. But we don’t want to just be tagging anyone!

Instead, think about the relevance of the post to the person you are tagging. Maybe a buyer you’ve previously worked with sent in a great review, which you’re sharing. Tagging the buyer and saying how much you appreciate their time will make them feel good while introducing yourself (in a very subconscious way) to their follower base. 

Or, perhaps you’re sharing something that includes vendors you’ve used. You might consider tagging the real estate photographer you used for the listing photos or the stager who made the listing shine! We frequently tag our photographers in our posts, it helps with brand exposure on both sides!

Here’s an example of this:

 

Tagging Photographer

 

See how we tagged Lisa Pellegrino, Steve Booke, and Steven Bababekov? Lisa is the listing agent, and Steve and Steven were the photographers on this shoot. Tagging them exposed the TourFactory brand to their friends and followers!

 

Let’s Leave it to the Pros: How to Tag on Social Media

 

The links below provide step-by-step instructions on how to incorporate tagging on your posts.

How to Tag on Facebook
How to Tag on Instagram
How to Tag on Twitter

 

It’s All Coming Together! Let’s Recap Using Tags in Our Real Estate Marketing

 

 

Now that we know what tagging is, and how to use it in your real estate marketing, let’s recap what we’ve discussed in this article.

When you tag someone on social media, you’re mentioning them in your post, photo, or story. While it’s a great way to reach far outside your immediate network, make sure that you’re using tagging relevantly in your marketing efforts by keeping your tagging purposeful.

Before I tag someone in a post on Collabra’s social media channels, I often think “How would I feel if I were tagged in this post?” Tagging a photographer, stager, fellow realtor, or past client makes sense! Tagging an account that has nothing to do with the post does not.

Now you know what social media tagging is, how will you use it? Tell us how it goes on social media by tagging us! You can follow us by clicking the icons above.

Social Media Webinar Real Estate

 

Using Hashtags in Your Social Media Marketing (Part 2)

Using Hashtags in Your Social Media Marketing (Part 2)

We’ve Been Practicing! Let’s Dive Further into Hashtags.



hashtags social media real estate

We’re back and ready to dive further into hashtags and how to use them in your real estate social media marketing efforts!

Last week, we explored how hashtags became such a staple on social media, why you should be using them, and how to use them successfully. Now, we’ll explore the different types of hashtags, some suggested themes you can follow, and some best practices you can follow when utilizing them!


Pro-Tip: If you didn’t read our last post, I would recommend you start there before continuing. You can come back and get more helpful tips once you’re finished!

 


Types of Hashtags and When to Use Them


Look, we get it. Hashtags can be more complicated than they seem. But now that you have an understanding of WHAT they are, you can nail down how you can use the advanced types of hashtags to your advantage. You’re probably asking yourself, ok…but what are the advanced types of hashtags? Well, let me tell you!

Trending: These hashtags are what’s popular now, and can change by the day or by the hour depending on what’s going on in the world, pop culture, you name it. You can check your individual social media platforms for trending hashtags, or use a website like Display Purposes to show you which hashtags are trending in your location. 

These types of hashtags can be good to bring in a general audience and build brand awareness, as someone who didn’t even know they were looking for a Realtor might stumble on your post and become interested. 

Example: Just a few days before Thanksgiving, trending hashtags include #Thanksgiving and #BlackFriday.

Brand: A brand hashtag is something that is specific to you! You can use your company name, tagline, area of expertise, location, an acronym, really whatever you’d like to create your own brand hashtag! 

If you decide to create a brand hashtag, make sure you consistently use it, almost like an email signature. 

Example: KitKat uses its tagline #HaveABreak for its brand hashtag. (Although they recently changed their brand hashtag as a promotion, which is fun!)

Campaign: These hashtags are different from your brand hashtag because they are used to promote a campaign you will run for a specific product, service, event, etc. Campaign hashtags can help build traction to your cause and increase audience engagement. When you build a campaign hashtag, try to think of a call to action you’d like your audience to replicate. This can help build your brand awareness in the long run.

Example: Remember a couple of years ago when everyone you know was doing the #IceBucketChallenge in support of the ALS Association? That was one of the most successful campaign hashtags in history, bringing in over $220 million in donations.




hashtags social media real estate





It’s #Friday, I’m #InLove with Daily Hashtags. Let Me Tell You Why!




Using daily hashtags in your social media marketing is a successful way to kill two birds with one stone, especially when you do it right.

Everyone, regardless if you’re a personal account or a business account, uses daily hashtags. Think about it, you’ve even seen your bestie using a #ThrowbackThursday hashtag while tagging you in some horrid picture from when you were in high school. (Don’t worry, we all had those horrible eyebrows in the mid-2000s. We won’t judge.)

Daily hashtags are popular hashtags on social media for specific days of the week. They are a great source of content inspiration and can boost reach and engagement. This gives you a chance of a general social media user finding your post and then clicking on your profile. You may have gained a follower!

They also provide you a relevant way to add additional content to your page. For example, we use #SundayFunday on our social media channels



hashtags social media real estate

 

Here’s a list of possible daily Instagram hashtags organized by day of the week:

  • Monday: #MondayBlues, #MondayVibes, #MondayMorning, #MotivationalMonday, #MondayMotivation, #MusicMonday
  • Tuesday: #TuesdayVibes, #TuesdayTip, #TipTuesday, #TuesdayTreat, #TravelTuesday, #TuesdayTunes
  • Wednesday: #HumpDay, #WednesdayWisdom, #WednesdayMotivation, #WednesdayNight, #WednesdayWorkout
  • Thursday: #ThrowbackThursday, #TBT, #ThursdayThoughts, #ThursdayMorning, #ThursdayNight, #ThursdayMood
  • Friday: #FridayNight, #FridayFeeling, FridayNightLights, #FlashBackFriday, #FridayFact, #FridayFun
  • Saturday: #SaturdayMorning, #SaturdayNight, #SelfieSaturday, #SaturdayLove, #SaturdayLunch
  • Sunday: #SundayFunday, #SundayMorning, #SundayBrunch, #SundaySpecial, #SundayMood




Best Practices When Using Hashtags in Social Media Marketing




We’ve come a long way! There are just a few more things you should keep in mind when using hashtags in your social media marketing.

Keep It Simple: The longer the hashtag, the more complicated it is. We all hate things that are more complicated than they should be, it’s human nature! Keep your hashtag short and sweet and it is far more likely to be used. Nobody wants to try to type in #ConnieIsTheBestRealtorInTheWorld. Find something that both helps build your brand and makes it simple for your followers to share.

Use Capitals: Use capital letters when you need to. If your readers have to work too hard to understand your hashtag, there’s room for improvement. Doing this helps provide clarity and brand recognition. For example:

showing importance of capital letters in hashtags
In the image above, which hashtag do you find easier to read? Using capital letters is essential not only for visibility but also to ensure your message is clear.

When Margaret Thatcher passed away in 2013, one organization caused “#nowthatcherisdead” to trend on Twitter. Users on Twitter read it as “Now that Cher is dead” instead of “Now Thatcher is dead”, which resulted in some understandable confusion!
hashtag confusion

Use Hashtag Tracking Tools: Use platforms such as RiteTag, which monitors millions of hashtags and lets you see what’s happening with the hashtags you’re following. It also works well with a variety of social media analytics tools including Hootsuite, Buffer (which is what we use at Collabra), and Sendible.

 

A Final Challenge



That’s a wrap! Information about hashtags and how to use them in your social media marketing will always be changing, so make sure to check back for updated blog posts about this interesting and beneficial topic!

In the meantime, I have a challenge for you! I would like for you to create your own brand or campaign hashtag to see how it does! Make sure to tag us in the post so we can see how well you’re doing and give you a shoutout!


Using Hashtags in your Social Media Marketing

Using Hashtags in your Social Media Marketing

What’s a Hashtag?


While the hashtag is a well-known tool in real estate marketing today, it’s important to learn what the hashtag is and how it shaped social media as we know it. Webster’s Dictionary defines a “hashtag” as a word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.

The # symbol was first used as a “hashtag” in the summer of 2007 by Chris Messina. That’s when the web marketing specialist walked into Twitter’s offices with an idea. He suggested the company start using the pound symbol to group related Tweets together.

This was the first-ever use of the hashtag:

First Hashtag Ever Used

 

Today, hashtags are powerful tools and have changed the way we use social media. Hashtags are most commonly used on social media platforms such as Twitter, Instagram, YouTube, and Pinterest. They can help you get more followers and gain more attraction to your posts! 

I’m excited that this week we’ll be focusing on what hashtags are, why it’s important to use them, and how to strategically use them in your social media marketing.



Why Should I Use Hashtags?

 

John Hart Hashtag Comic

 

First and foremost, hashtags are a search tool. When you’re scrolling through social media, it’s easy to become overwhelmed and bogged down by “information overload”. Trying to find what you’re looking for by simply scrolling through your social media feed is like trying to find a needle in a haystack. With hashtags, finding information that’s relevant to you becomes so much easier. 

Social media users can follow certain hashtags on their preferred platforms. Doing so makes it more likely that they’ll come across content that is aligned with their interests. As you’re trying to build your brand, I would recommend that you do the same. Following hashtags relating to Real Estate can help you learn what’s working for others in your industry and stay up-to-date with important industry information.

If you’re not sure how to follow hashtags on your preferred platform, take a look at the links below. We’ve composed a list of the popular social media platforms and their how-to guides on the subject.

How to Follow Hashtags on Instagram
How to Follow Hashtags on Twitter
How to Follow Hashtags on Facebook


How Do I Know I’m Using Hashtags Correctly?


You may have seen people you know use hashtags on their personal posts, but it might have never occurred to you that hashtags are key when it comes to posting about your Real Estate business. An industry-related hashtag will help you reach your target audience and connect you with your industry. 

Hashtags can be generalized or very specific. The best practice is to experiment and be consistent with your social media usage. The more you use a specific hashtag, the greater your chances are to grow an audience. 

Start by searching for industry-specific hashtags to get your foot in the door, then you can add hashtags to your posts that are relevant to you and your business. For example, some popular hashtags for the Real Estate industry are:

#realtor
#realtors
#realestate
#realestateagent
#realtorlife
#realestategoals
#realestatenews
#realestateindustry
#realestatebroker
#luxuryrealestate
#luxuryagent

Once you get the hang of generalized industry-standard hashtags, you can dive into more specific hashtags. As an example, you could use hashtags that are specific to your location, such as #SeattleRealEstate or #CaliforniaRealtor. If you are with a brokerage, you could use their company name as a hashtag, such as #kellerwilliams.

Another thing to keep in mind is that you should use hashtags that are relevant to what you are posting. While it’s great to add general hashtags that are trending outside of your industry, you want to ensure that the right people are seeing your posts.

For example, let’s take a look at this post from TourFactory’s Instagram page. 

 

In the body of the post, we used two hashtags, #realestatephotography, and #photography. 

#Realestatephotography is a specific hashtag relating to our unique marketing efforts, whereas #photography is a rather general hashtag that could bring in viewers from anywhere. It’s important to get the right balance of industry-standard versus general hashtags, which is something you’ll learn more about in practice.

 

Sounds Good, Let’s #Practice Using #Hashtags!

There’s a lot of great information and analytics I can provide regarding hashtags and their use in your social media marketing. However, I understand that it can be a lot to take in. I challenge you to think about the information above and how you can use it to grow your brand. Try practicing the pointers above and let us know how it works!

I also encourage you to follow us on our social media platforms to stay up-to-date with our latest blog posts. I don’t mind if you want to steal some of our #hashtags 😅!

Next week, we will be going more in-depth with hashtags, different types of hashtags, and some best practices.

Social Media Webinar Real Estate

 

 

Successful Real Estate Marketing – Facebook and Instagram Stories

Successful Real Estate Marketing – Facebook and Instagram Stories

What are Stories, and Why Should I Use Them in my Real Estate Marketing?



Stories on Facebook and Instagram are a great platform for real estate marketing. As a real estate agent, you are surrounded by your products daily. You’ll always have a visual story to tell. That means more SALES and more CLIENTS!

Basically, stories are photos or short videos of 5-15 seconds, and they’re changing how we communicate both personally and business. Instagram and Facebook Stories are growing 15 times faster than feed posts, thanks to the 842% growth since they launched in 2016.

They’re only up for 24 hours, so there’s that element of intrigue. Moreover, stories are more advanced than regular feed posts and give you more options to customize them. For example, you can add text, music, or stickers to your story!

Why not take advantage of the amazing products you are already getting from Collabra Technology and use them in your real estate marketing, but in new and exciting ways? It’s so simple!




Let’s Leave it to the Pros: Facebook and Instagram Tell Us How It’s Done!

 

Let’s learn how it’s done. Look below for Facebook and Instagram instructions on how to add to your story.

 Facebook Business page – click here.
Facebook Personal page-  click here.
Instagram account –  click here.

 


PRO TIP: You must have your Flashcard Listing Video downloaded before following the instructions above! Don’t have it downloaded yet? Don’t worry! Click here to learn how to download.


The final product will be a stunning listing video that automatically plays through for anyone who views your story! It will look similar to the images below:

 

                                    Facebook Story Example                                                                                                                   Instagram Story Example

                                      stories real estate marketing                                                                   stories real estate marketing



Benefits of Using Flashcard Listing Videos in your Stories

 

In our previous post, we discussed the benefits of using Flashcards Listing Videos in your regular social media marketing. To put it simply, using videos in your social media post attracts more viewers. The same applies to your Stories! Adding videos into your Stories brings you more brand awareness, gives you another way to interact with your followers, and make viewers pay more attention than just a normal photo.

Some of our long-term customers, Stratton and Lisa Cyrus with Cyrus Properties recently sang the praises of using our Flashcards Listing Videos in your marketing. Check out what they said!

 

Flashcards Listing Videos Social Media Marketing Stories

Got It! What Else Can I Do with Stories?

 

Instagram stories offer the ability to connect with your audience in a more authentic way. It’s a fantastic way to not only show off your properties but also your personality. Today’s buyer wants to see the human behind the brand, and this platform allows you to market in a genuine and candid way.

Here are a couple of fun ideas on how you can use Stories to reach your followers:

  • Create engagement with polls

Polls are a great way to interact with your viewers while also giving them a taste of your personality. The possibilities are endless when it comes to how you can use polls, but here are a few ideas:

Which Living Room do you prefer?

Do you like the Twilight or Daytime photo better?

Is anyone else as obsessed with this backyard as I am?

Use photos from one of your current or previous listings. Using your listing photos is a great way to get eyes on them in a very subtle, professional way while also promoting yourself to potential clients.

  •  Special “behind-the-scenes footage” of listings

Make your followers feel exclusive! You can promote yourself and your brand by telling your followers, “Follow me for special, behind-the-scenes footage of my new listings right when they hit the market!” Or, you could provide a fun shot of your listing getting staged, photographed, or at a showing!

Besides some ideas listed above, another interesting feature of Stories is that you can add any of the following stickers to your Stories:

  • Text stickers
  • Location stickers
  • Event stickers
  • Fundraising (“Donate”) stickers
  • Music stickers

Using stickers in your Stories opens up so many opportunities to incorporate your authentic self in your real estate social media marketing. That is key when not only gaining followers but gaining potential clients!

 

Sounds Good! I’m in.

Social Media Webinar Real Estate

Successful Real Estate Marketing – PowerHouse Membership Options

Successful Real Estate Marketing – PowerHouse Membership Options

What are the PowerHouse Membership Options, and Why Do I Need One?

When it comes to successful Real Estate Marketing, it’s important to choose the best option for you and your business. It’s often the case that you are presented with so many options but aren’t sure which one would work best for you. Do you use your PowerHouse Package individually? Or should you sign up for a real estate marketing membership? Let me ask you a couple of questions. 

Are you looking for the most cost-efficient solution for your marketing needs?

Do you want the most “bang-for-your-buck”?

If that sounds like you, one of our real estate marketing membership options could be what you’re looking for!

We have two different membership options, Suite Start and Suite Leader. Both memberships allow you to activate unlimited listings. Let me show you the differences between the different levels of memberships we offer.

 

PowerHouse Package Membership Options

 

Real Estate Marketing Membership - PowerHouse Package

 

Suite Start

With the Suite Start membership, which is $29.99 per month, you get all of the amazing benefits and marketing tools you’ve come to expect from Collabra Technology. That includes the custom listing website for all of your listings, mobile tours, syndication, and more! 

It also provides you a Classic Flashcard Listing Video for your properties, which is a $14.99 value PER listing!

 

Suite Leader

With the Suite Leader membership, which is $49.99 per month, you’ll get everything you see in Suite Start. However, instead of getting just the Classic Flashcard for each listing, you get access to ALL FOUR versions of our Flashcards for your listings! 

That means you can have a Just Listed, Sold, Open House, and Classic Flashcard for each listing, which saves you $60 PER listing!

With the Suite Leader, you also get access to TourFactory Voice. This is a 1-800 number and a code that is assigned to each of your listings. You can use this code and number in your marketing, such as on rider signs, flyers, wherever you’d like!

Potential buyers can call or text this number, enter the code, and they’ll be read the property description of the listing. It also sends them a text message with the link to your property website! When someone requests information from that number, you’re notified so that you can follow up on the hot lead!

Learn more about TourFactory Voice here.

The other amazing benefit of our Suite Leader membership is access to Proxio Connect for your listings. With Proxio Connect, your listings are automatically syndicated to the Proxio Connect global platform.

This is a business-to-business networking platform where other Real Estate Agents who are members of Proxio Connect can see and share your listing with their clients. This helps you market your listings worldwide without you having to lift a finger!

Learn more about Proxio Connect here

Pro-Tip: Use your Flashcard Listing Video to market your listings on social media! Square videos beat landscape videos on social, attracting up to 35% more views and 100% more engagement. Learn more about using our Flashcard Videos here.

That Sounds Great, But What Does It Mean For Me?

 

Bottom line, this means that either of our Real Estate marketing membership options SAVE YOU MONEY! That’s what we’re all here for, right? We want to make sure that you are able to market your listings to the best of your abilities, and you want to make sure you’re partnering with a platform that allows you to do so with ease in the most cost-efficient way possible. Look no further!

Our memberships do not have a contractual obligation and are billed monthly. There’s nothing to lose when you give one of our monthly memberships a try! 

Want to save even more? We do have an ANNUAL MEMBERSHIP option. Annual subscribers get one-month FREE when they pay for the year.

 

Sign up for a membership today! Click the button below to purchase.

 

 

 

Please Note: You not need a membership in order to use Collabra Technology’s services. You can pay-per-listing and you’ll receive many of the benefits that you’ve come to expect from us, such as the custom listing website, mobile tour, syndication, and more.

Social Media Webinar Real Estate