by CollabraTech | Oct 29, 2020 | Company Blog
I Have My Sold FlashCard Listing Video. Now What?
It’s a common misconception that you need active listings in order to market yourself as a Real Estate agent. While having an active listing is nice, you can use your sold listings to build your business and promote brand awareness. Use your hard work to your advantage! You already have that listing in TourFactory, and you’ve marked it as Sold. Now, use the Sold FlashCard listing video to post on social media to bring in more clients!
77% of realtors actively use social media for their marketing. Also, 47% of real estate businesses note that social media results in the highest quality leads versus other sources. We can attribute this to the sheer quantity of individuals, especially of the younger generations, who actively use social media in their everyday life.
People who don’t even realize they’re looking to sell their current home, or purchase a new home, might come across your posts and have that “a-ha” moment. Even if they’re not ready to sell just then, staying consistent with posting can help you build your brand, as your name will stick with them in their memory for when they are ready.
Pro-Tip: If you haven’t downloaded your Sold FlashCard listing video, click here for instructions on how to do so. Once it’s saved, you can create a post on your preferred social media platform! Click here for more information on that process.
According to a study by the National Association of Realtors (NAR), Facebook, LinkedIn, and Instagram are the top social media platforms most Realtors use. These platforms have millions of users who log in every day, the potential is amazing!
by CollabraTech | Oct 22, 2020 | Company Blog
Successful Real Estate Marketing with the Inventory Link Page
Do you have a Real Estate listing inventory site? One that contains all of your past, present, and pending listings? If not, you are missing out on an important part of successful Real Estate marketing.
The internet has become an integral tool in the home search process. Last year alone (2019), NAR deduced that 44% of individuals who started to look for a new home began their search online. Real Estate agents who don’t have a website are missing out on important marketing opportunities!
Beyond having a landing page that shows your contact information, it’s important to show your potential clients your previous work. For example, they want to know what can you do for their listing. What types of listings do you specialize in? How many listings have you sold? There’s so much that can be said with even a simple web page! You can anticipate the needs of your potential clients with a stunning landing page that is customized to you, your brand, and your business!
However, don’t worry if you don’t have a website set up yet! Collabra Technology provides you with a FREE Real Estate listing inventory page that you can use in your marketing. What’s even better is that all of your listings that you’ve done in TourFactory, active or sold, are imported into this site. No extra work required! What could be simpler than that?
Pro Tip: Read the National Association of Realtor’s “Real Estate in a Digital Age” research report for empowering information regarding how to navigate the ever-changing real estate market.
How Do I Get My Inventory Link Page?
First, you’ll want to navigate to your “My Account” page within TourFactory and select “Inventory Links”. Next, within this section, you’ll be able to copy your unique inventory link URL. Now you’ll be able to select if you’d like your current listings, sold listings, or both to display. I recommend adding both, it adds additional content to your page.
After you’ve customized your settings to your liking, you can start marketing! With just a few clicks of your mouse, you’ve created a stunning Real Estate Listing Inventory page that can take your marketing above and beyond the competition!
Together, we’ve learned that the Inventory Link page that Collabra Technology provides is a perfect tool for sending to prospective clients to show what you’ve done in the past and how you can help market their listings using TourFactory technology. You can use this link within emails, text messages, on social media, the sky’s the limit!
Here’s a quick look to show you what your page could look like:
by CollabraTech | Oct 16, 2020 | Company Blog
Successful Real Estate Marketing with the PowerHouse Package
As a real estate agent, marketing your listings in a successful way that gets your clients’ attention can be difficult. You’re juggling so many things as an agent, it’s hard to imagine adding yet another thing to your plate. However, Collabra Technology wants to set you up for success with an all-encompassing product called the PowerHouse Package which can help you easily and efficiently market your listings virtually.
NAR previously put out a report stating that 48% of buyers ages 39 to 63 found virtual tours and property websites “very useful” in their search. This is HUGE, as you’ve already set yourself up for success by creating your TourFactory property website. Now, it’s time to maximize the number of people who will see your listing by sharing it. This means going beyond putting the link on your MLS listing for syndication. It’s time to market your listing by posting it on social media!
I Have My PowerHouse Package. What Do I Do Now?
If you already have your PowerHouse Package set up, congratulations! You’ve accomplished the hardest part. Now, you might be wondering what you’ll do with it.
Pro Tip: If you don’t already have it set up, click here for instructions on how to do so.
How Do I Share My PowerHouse Package on Social Media?
The PowerHouse Package makes it simple to share your listing to your socials directly from your property site. You can share to Twitter, Facebook, Pinterest, and LinkedIn by clicking the corresponding icon in the social share section.
This is how it looks when you share your listing on Facebook
And here is how it looks when you share your listing on Twitter
Wonder what it looks like when you share your listing on LinkedIn? Peep below!
How about when you share your listing on Pinterest? I got you covered 😅
If you’d like to share your property site elsewhere besides the options listed above, you can simply take your branded link and share anywhere links are accepted! Those who see your post will be able to share, comment, and like which will help boost your social media stats AND help sell your listing!
Not only does sharing on social media help promote your current listings by putting them in front of more potential buyers, but it also builds your brand presence for the future – as now they can like your page and be updated when you post your next listing!
Pro Tip: Did you know that you can also boost posts on Facebook? Boosting a post may help you get more people to react, share and comment on it than what would have occurred organically. You may also reach new people who are likely interested in your Page or business, but don’t currently follow you. Click here to see how!
by CollabraTech | Sep 30, 2020 | Company Blog, Company News
Social Media Marketing Webinar for Real Estate Agents
Social media marketing is taking over the Real Estate industry, it’s that simple. Potential homebuyers first begin their search on the Internet, but specifically on social media. As a Real Estate agent, it is important to stay updated on the ever-changing trends in order to stay relevant and knowledgeable. What does that mean to you? You should be taking advantage of social media in your marketing efforts!
However, getting started in social media marketing is not as hard as you might think. Don’t worry.
Collabra Technology specializes in online marketing for real estate agents. PowerHouse Packages are offered to help you promote your listing online with a single property website, mobile tour, syndication, social sharing, automatic property flyer and postcard creation, automated reports sent directly to your seller, and live customer support.
Bottom line: With a stunning, impressive listing marketing platform, we help you easily create, customize, and enhance your listings marketing.
We want to make sure our customers succeed. Our FREE webinar series will provide you with the fundamental information about how to guide you through the process of social media marketing as a Real Estate Agent.
Click Below To Watch Our FREE Social Media Webinar – Designed Specifically for Real Estate Agents
The importance of brand marketing is more critical now than ever! Keep an eye out for further videos on this topic in the future, as well as subscribe to our blog for more social media tips! You will discover helpful how-tos and tips about real estate marketing and how to maximize the potential of your campaign.
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