Collabra Technology, Inc., a leading provider of digital marketing and collaboration solutions for the real estate industry, is pleased to announce the hiring of Russ Cofano as the company’s new president and CEO, following the retirement of co-founder and CEO Janet Case. Cofano also joins the company’s board. Cofano assumed his new role on August 9, 2021.
Cofano has over 30 years of senior leadership experience in nearly all facets of the real estate industry including brokerage, technology, MLS, associations and affiliated businesses. Cofano’s previous roles include president and general counsel of eXp World Holdings; senior vice president of Industry Relations at Move, Inc. (operator of realtor.com); vice president and general counsel at John L. Scott Real Estate, and CEO of the Missouri Realtors. Cofano holds BA and JD degrees from the University of Washington.
“Collabra is well-positioned for significant growth with the pending release of its new digital marketing platform,” said Cofano. “With competition increasing throughout the industry, new business models taking hold, and buyers and sellers having more service options than ever before, the demand for enhanced digital marketing solutions is on a major growth curve. I’m extremely optimistic about the company’s future and honored to have the opportunity to lead Collabra during these exciting times.”
“With an impressive track record in the real estate industry and related businesses, Russ is a tremendous addition to Collabra,” Case said. “We are delighted that he has joined us to lead the company forward.” Case will remain on the Collabra board of directors and continue to assist on strategic matters.
Jim DuBois, Collabra’s Board Chairman and former CIO of Microsoft®, was also enthusiastic of the hire. “The real estate industry is transforming in front of us and the market opportunities for Collabra are immense,” said Dubois. “With Russ’ proven ability to lead organizations in times of rapid growth, as well as his deep industry knowledge, we are excited about what’s in store for Collabra and our customers as he takes on this new role.”
Cofano will lead Collabra’s fall release of its dynamic marketing platform and a new partnership program for MLSs and media partners.
Collabra Technology Customer Service Team Scores 100% Customer Satisfaction Rating
Collabra Technology, the leading real estate marketing, and technology services provider, announces a 100% customer satisfaction rating.
The Customer Satisfaction Survey
Good customer service is becoming a lost art in the day and age of automatic phone trees and chatbot support. A new study from the American Customer Satisfaction Index (ACSI®) determined that in 2021, general customer satisfaction ratings fell lower than they have been in fifteen years. Finding a company that provides excellent customer service has become like finding a needle in a haystack.
At Collabra, our goal is to provide amazing customer service and make sure the real estate agents who use our services are completely happy. We needed to know if we were meeting our goals so we asked our customers how we were doing. The results of our survey delighted us, and we would like to share the good news with you.
Our fantastic Customer Service team scored a perfect 100% satisfaction rating! In celebration of this huge success, we took a moment to speak to the Collabra Customer Service department and find out how they do it.
Our Extraordinary Team
To start, we spoke with Grace, the Customer Service Manager. Grace has been with Collabra Technology for thirteen years and she knows all there is to know about customer service and how to run a fantastic team. We asked Grace how she feels about her team’s 100% satisfaction rating.
She says, “The time and energy we put into each customer interaction is what sets us apart. I’m thankful to see it reflected in the satisfaction ratings we receive from our customers.”
Next, we spoke with Jordyn, the Customer Service assistant manager with Collabra Technology. Jordyn is an incredible asset to the team and has been the assistant manager for over one year. We asked Jordyn what the most challenging part of providing great customer service is.
He writes, “I think the most challenging part of attaining and keeping a 100% customer service rating would be remaining patient. Although some answers may seem obvious and straightforward to us, that is not always the case with a customer base. Maintaining patience in situations that may seem obvious is difficult at times but it is a skill that I believe our customer service team has mastered and takes pride in.”
Our last interview was about getting a deeper understanding of Customer Service by digging deep into what they do every day. We were blown away by what we learned! Customer service isn’t just about answering phone calls, chats, and emails. We sat down with Sheryl, our Business Development Manager, who started her career in our Customer Service Team. She helped us get a better idea of all they do for our company and customers.
She says, “Our Customer Service team goes above and beyond! They help agents decide what media services might be best for each specific listing. In the next call, they’ll help an agent build a property website, or set up a custom domain for a listing site. I love showing agents step by step how to easily post our property sites and videos to social media, it’s a win win for us, them and their sellers!”
Collabra Technology’s goal is to make their customer’s lives and jobs easier, allowing them to compete in their marketplace. We’re happy that the results of our study found that we are meeting our goals!
You can contact our excellent customer service team Monday through Friday from 6 am to 5 pm PST, and Saturday from 7 am to 4 pm PST. Please don’t be shy to reach out for help! We would be happy to assist you.
Social Media Marketing Webinar for Real Estate Agents
Social media marketing is taking over the Real Estate industry, it’s that simple. Potential homebuyers first begin their search on the Internet, but specifically on social media. As a Real Estate agent, it is important to stay updated on the ever-changing trends in order to stay relevant and knowledgeable. What does that mean to you? You should be taking advantage of social media in your marketing efforts!
However, getting started in social media marketing is not as hard as you might think. Don’t worry.
Collabra Technology specializes in online marketing for real estate agents. PowerHouse Packages are offered to help you promote your listing online with a single property website, mobile tour, syndication, social sharing, automatic property flyer and postcard creation, automated reports sent directly to your seller, and live customer support.
Bottom line: With a stunning, impressive listing marketing platform, we help you easily create, customize, and enhance your listings marketing.
We want to make sure our customers succeed. Our FREE webinar series will provide you with the fundamental information about how to guide you through the process of social media marketing as a Real Estate Agent.
Click Below To Watch Our FREE Social Media Webinar – Designed Specifically for Real Estate Agents
The importance of brand marketing is more critical now than ever! Keep an eye out for further videos on this topic in the future, as well as subscribe to our blog for more social media tips! You will discover helpful how-tos and tips about real estate marketing and how to maximize the potential of your campaign.
You can also follow us on our social media channels by clicking the icons at the top of the page!
Collabra Media Group Recognizes Outstanding Real Estate Photographers and Videographers
Collabra Technology Inc., a leader in professional real estate photography and digital marketing, announces its 2019 Visual Media Awards (VMAs) for outstanding real estate imagery to three Collabra Media Group specialists from across the country.
The Collabra VMAs are presented annually to honor real estate photography and videography providers for their artistic composition and technical skill.
Award winners are determined by peer voting from Collabra’s nationwide network of professional photographers, videographers, and media experts.
Larry Nitz of Oklahoma Property Tours in Tulsa won the Visual Media Award for the Best Video of the Year. Becky Beacham of 360Idaho in Boise earned the award for Best Aerial Photo, while Mark Lee of Mark Lee Photo in Los Angeles took top honors for Best Photo (DSLR).
Finalists included photographers Mike Dew and Michael Shelhart from The Photo Dewd in Riverside, Calif., and videographers Jeff Stein (TourFactory San Diego) and Eugene Michel (TourFactory Spokane). Photographer Bob Gojkovich, now with TourFactory Colorado, earned distinction for an image he captured for GloPro Media in Scottsdale, Ariz.
“With most buyers starting their home search online, today’s agents must make an immediate impression, before viewers scroll to the next listing,” said Collabra Technology CEO Janet Case. “Our photographers understand agents’ needs and expertly craft images that capture buyers’ attention.”
The Collabra Media Group comprises independent media professionals supporting real estate agents with a complete suite of marketing technology solutions and professional imagery to optimize presentations of their listings. Group members are authorized providers of TourFactory and Proxio products for digital and social media marketing.
“Our goal is to help agents market every listing efficiently and effectively,” Case said. “The high quality images from Collabra providers consistently contribute to stronger, faster sales. These photographers are truly the best of the best.”
The winning images can be seen here.