Collabra Technology: Achievements, Development, and the Future

Collabra Technology: Achievements, Development, and the Future

Collabra Technology - Moving Forward


In 2018, two of the most trusted real estate technology companies, Proxio and TourFactory, came together to form Collabra Technology. The enterprise software company provides marketing and sales platforms to deliver data worldwide.

As the year 2020 draws to a close, let’s examine the past few years of Collabra Technology, as well as what lies ahead.



Social Media Marketing Webinar – Real Estate Agents

Social Media Marketing Webinar – Real Estate Agents

Social Media Marketing Webinar for Real Estate Agents


Social media marketing is taking over the Real Estate industry, it’s that simple. Potential homebuyers first begin their search on the Internet, but specifically on social media. As a Real Estate agent, it is important to stay updated on the ever-changing trends in order to stay relevant and knowledgeable. What does that mean to you? You should be taking advantage of social media in your marketing efforts!

However, getting started in social media marketing is not as hard as you might think. Don’t worry.

Collabra Technology specializes in online marketing for real estate agents. PowerHouse Packages are offered to help you promote your listing online with a single property website, mobile tour, syndication, social sharing, automatic property flyer and postcard creation, automated reports sent directly to your seller, and live customer support.

Bottom line: With a stunning, impressive listing marketing platform, we help you easily create, customize, and enhance your listings marketing.

We want to make sure our customers succeed. Our FREE webinar series will provide you with the fundamental information about how to guide you through the process of social media marketing as a Real Estate Agent.



Click Below To Watch Our FREE Social Media Webinar –  Designed Specifically for Real Estate Agents


Social Media Webinar - Watch Now


The importance of brand marketing is more critical now than ever! Keep an eye out for further videos on this topic in the future, as well as subscribe to our blog for more social media tips! You will discover helpful how-tos and tips about real estate marketing and how to maximize the potential of your campaign.

You can also follow us on our social media channels by clicking the icons at the top of the page!




Collabra Technology names James Rouse new Chief Financial Officer

Collabra Technology names James Rouse new Chief Financial Officer

Collabra Technology, a leader in real estate marketing technology, has strengthened its executive team by appointing James Rouse as Chief Financial Officer (CFO).

James Rouse, Chief Financial Officer, Collabra TechnologyRouse is an experienced Chief Financial Officer with a strong track record of accomplishments in implementing efficiencies that optimize productivity, margins, and profit. Rouse’s recent experience includes serving for six years as division Cheif Financial Officer at Cumulus Media.

Collabra’s growth strategy includes the addition of a new enterprise management system. Rouse is playing an important role, having led Enterprise Resource Planning conversions at both Deloitte and Kaiser Permanente. He also helmed a series of mergers and acquisitions for Cumulus Media. This is an experience that Collabra CEO Janet Case believes will prove valuable as the company continues its expansion.

“James’ experience and insight will be key to helping us capitalize on our company’s strengths. It will also help us move forward with the right practices to fuel our continued growth” said Case.

“James joined the company as interim CFO in Quarter Two. It quickly became clear that he offers a strong ability to drive revenue generation and focused growth. We’re thrilled to have him in this role full-time.”

Collabra’s digital marketing platform currently serves such top-tier real estate companies. This includes Douglas Elliman, Knight Frank, and Coldwell Banker Luxury, as well as hundreds of brokerage offices across the U.S.

Collabra Media Group Recognizes Outstanding Real Estate Photographers and Videographers

Collabra Media Group Recognizes Outstanding Real Estate Photographers and Videographers

Collabra Media Group Recognizes Outstanding Real Estate Photographers and Videographers

Real Estate Photographers

Collabra Technology Inc., a leader in professional real estate photography and digital marketing, announces its 2019 Visual Media Awards (VMAs) for outstanding real estate imagery to three Collabra Media Group specialists from across the country.

The Collabra VMAs are presented annually to honor real estate photography and videography providers for their artistic composition and technical skill.

Award winners are determined by peer voting from Collabra’s nationwide network of professional photographers, videographers, and media experts.

Larry Nitz of Oklahoma Property Tours in Tulsa won the Visual Media Award for the Best Video of the Year. Becky Beacham of 360Idaho in Boise earned the award for Best Aerial Photo, while Mark Lee of Mark Lee Photo in Los Angeles took top honors for Best Photo (DSLR).


Finalists included photographers Mike Dew and Michael Shelhart from The Photo Dewd in Riverside, Calif., and videographers Jeff Stein (TourFactory San Diego) and Eugene Michel (TourFactory Spokane). Photographer Bob Gojkovich, now with TourFactory Colorado, earned distinction for an image he captured for GloPro Media in Scottsdale, Ariz.

“With most buyers starting their home search online, today’s agents must make an immediate impression, before viewers scroll to the next listing,” said Collabra Technology CEO Janet Case. “Our photographers understand agents’ needs and expertly craft images that capture buyers’ attention.”

The Collabra Media Group comprises independent media professionals supporting real estate agents with a complete suite of marketing technology solutions and professional imagery to optimize presentations of their listings. Group members are authorized providers of TourFactory and Proxio products for digital and social media marketing.

“Our goal is to help agents market every listing efficiently and effectively,” Case said. “The high quality images from Collabra providers consistently contribute to stronger, faster sales. These photographers are truly the best of the best.”

The winning images can be seen here.

Nationwide Media Group Raises Funds for Local Children’s Hospital

Nationwide Media Group Raises Funds for Local Children’s Hospital

Collabra Technology Inc., a nationwide media group that specializes in real estate technology has recently given a $1,200 donation to Shriners Children’s Hospital.

Collabra Technology’s CEO, Janet Case, presented the donation to the center on behalf of the company’s authorized providers and employees. The Spokane-based company offers virtual tours, marketing automation, and professional imagery locally and nationally via its Collabra Media Group partners, a network of professionals providing photography, video, and media services to the real estate industry.

The nationwide media group providers traveled from all over the country to Spokane for the annual Collabra Media Group conference. It was announced that in addition to speakers and roundtable discussions on the topic of advancing marketing for the real estate industry, the conference held this year included a “dunk tank” fundraising event.

Collabra Technology executives volunteered to be “dunked” in exchange for donations benefiting the hospital, which provides orthopedic surgery and therapy to children regardless of families’ ability to pay for treatment.

Case said, “Our partners welcomed the chance to support Shriners’ mission and service to children. The hospital’s leading work is just another reason to be proud of what Spokane has to offer.”

“It was worth getting wet for,” Case said.

Collabra Technology Names David Sisson New Vice President of Products

Collabra Technology Names David Sisson New Vice President of Products

Collabra Technology Names David Sisson New Vice President of Products

Vice President of ProductsReal estate technology leader Collabra Technology announced the hiring of David Sisson as Vice President of Products. A senior-level product executive, Sisson has more than 18 years’ experience in innovative digital technology development with top companies including Zillow Group.

As Vice President of Products for Collabra Technology, Sisson will drive efforts to enhance and expand the company’s groundbreaking, multilingual digital sales platform, which is already the chosen technology provider for top-tier real estate companies including Douglas Elliman, Knight Frank, Lennar International and Coldwell Banker.

Collabra Technology CEO Janet Case said Sisson’s “deep understanding of enterprise-level client needs and extensive product development experience will spearhead aggressive new development in all areas of the digital marketing space. Collabra Technology is already the best marketing and sales platform in the marketplace; with David’s strategic approach, our future includes new and innovative solutions for the world’s leading companies.”

Sisson is the former Director of Product Management for Zillow Group and has extensive consulting and product experience with a long list of client partners including Boeing’s Digital Aviation division, Microsoft’s Finance Group, and Expedia’s Call Center Technology Group.

Collabra Technology is a digital marketing company based in Spokane, Washington, and has been growing rapidly since its origins in early 2018 following a merger between TourFactory and Proxio.