TourFactory & Proxio Combine to Promote Collaboration Platform Worldwide

TourFactory, LLC and Proxio, Inc. today announced they have merged to form Collabra Technology, Inc., an enterprise software company offering a collaborative marketing and sales platform that generates project-specific analytics in real-time, globally.

Collabra will offer its multilingual platform to companies in a range of industries that have distributed sales teams and a need for visually compelling digital marketing.

“Both TourFactory and Proxio are innovators of technology platforms supporting the multi-billion dollar real estate industry,” said Janet Case, co-founder of Proxio and the new CEO of Collabra. “By combining our resources and expertise, we will develop and launch collaboration-driven digital services that will accomplish for other industries what our companies have done for real estate.”

Collabra’s collaborative platform, originally developed by Proxio, is being used by industry leaders like Lennar International and Coldwell Banker Global Luxury to empower their sales teams and enhance their digital marketing capability. This new model connects businesses with their sales teams and clients globally using a digital platform.

In addition to Case, who brings an international technology marketing background to Collabra as CEO, company leadership includes Proxio co-founder Peter Spicer and TourFactory co-founder Anne Sperling.

Spicer, a versatile technology executive with extensive experience in global SaaS platforms, system architecture, and development, will serve as chief technology officer. Sperling, a patent-holder and virtual tour co-creator, will serve as Collabra’s chief visionary officer.

“We’re well-positioned to serve the most tech-savvy and progressive sales-driven businesses in any industry,” Case said. “To stay competitive, modern sales teams need cutting-edge digital collateral, clear and actionable analytics, and an efficient way to extend their reach around the globe. Our collaborative enterprise software does that. We predict rapid growth as we scale to expand, seek strategic partnerships, and pursue opportunities for future acquisitions.”

Collabra’s Proxio and TourFactory brands will continue to serve the real estate industry. As a result of the merger, brokerages and agents can seamlessly integrate TourFactory’s channel marketing network and its 450 visual media professionals with their global marketing platform from Proxio.