Market Leading SaaS Providers Launch Collabra Technology

TourFactory, Proxio combine to promote collaboration platform worldwide

Spokane, WA March 20, 2018 –

TourFactory, LLC and Proxio, Inc. today announced they have merged to form Collabra Technology, Inc., an enterprise software company offering a collaborative marketing and sales platform that generates project-specific analytics in real-time, globally. Collabra will offer its multilingual platform to companies in a range of industries that have distributed sales teams and a need for visually compelling digital marketing.

“Both TourFactory and Proxio are innovators of technology platforms supporting the multi-billion dollar real estate industry,” said Janet Case, co-founder of Proxio and the new CEO of Collabra. “By combining our resources and expertise, we will develop and launch collaboration-driven digital services that will accomplish for other industries what our companies have done for real estate.”

Industry leaders including Lennar International and Coldwell Banker Global Luxury use Collabra’s ground-breaking, collaborative platform, first developed by Proxio, to empower their sales teams and elevate their digital marketing capabilities. This new model provides customized marketing materials and tracks results using a digital platform that connects businesses with their sales teams and clients on a global scale.

In addition to Case, who brings an international technology marketing background to Collabra as CEO, company leadership includes Proxio co-founder Peter Spicer and TourFactory co-founder Anne Sperling. Spicer, a versatile technology executive with extensive experience in global SaaS platforms, system architecture and development, will serve as chief technology officer. Sperling, a patent-holder and virtual tour co-creator, will serve as Collabra’s chief visionary officer.

“We’re well positioned to serve the most tech-savvy and progressive sales-driven businesses in any industry,” Case said. “To stay competitive, modern sales teams need cutting-edge digital collateral, clear and actionable analytics, and an efficient way to extend their reach around the globe. Our collaborative platform does that. We predict rapid growth as we scale to expand, seek strategic partnerships, and pursue opportunities for future acquisitions.”

Collabra will continue to offer technology and visual media services under the Proxio and TourFactory brands to the real estate industry. As a benefit of the merger, brokerages and agents can seamlessly incorporate high-resolution photography, videography and other media from TourFactory’s channel marketing network and 450 visual media professionals into their global marketing platform from Proxio. Collabra is headquartered in Spokane, Washington.

Collabra Technology provides digital marketing technology and services under the Collabra Media Group, TourFactory, and Proxio brands, enabling businesses to prepare, present and promote their products globally. From professional real estate photography to social media marketing videos, from virtual tours to international marketing and syndication, Collabra serves the needs of real estate agents, brokerages, builders, and developers to market better and accelerate sales. For more information, please visit or