Collabra 
Press kit

Collabra Technology, Inc. licenses a proprietary enterprise collaboration platform that enables businesses to harness the power of their sales teams to amplify marketing to clients on a global scale. With Collabra, companies manage product information and media in one place using a multilingual platform that assures maximum accuracy and brand control through the entire sales channel.
 
Collabra Technology was established in 2018 when two powerful real estate technology companies, Proxio and TourFactory, merged together. They continue to service the existing Proxio and TourFactory brands, while also creating Collabra Media Group, a collective of real estate media professionals. Since its creation, Collabra Technology has developed several groundbreaking platforms and look forward to further innovations in the future.

What we do

The Collabra platform integrates with customers’ existing information systems and CRMs, providing real-time analytics and global visibility of the sales and marketing process. 

The PowerHouse Package

Everything you need to market your listing digitally. Includes a stunning listing website, mobile tour, listing videos, automatic syndication, seller’s reports, flyers and postcards, social media sharing tools, and more.

Collaborative Marketing & Sales Platform

A collaborative marketing & sales platform goes beyond traditional marketing to engage and empower sales teams to become an active part of the marketing process.

CRM Integration

Collabra’s platform integrates with most CRMs and offers import and export functions that simplify data and information exchange.
I

FlashCards Listing Videos

FlashCard Listing Videos transform your photos into a video that cuts through social-media clutter and increases exposure for your listing. They’re also the perfect size to attach to emails or text messages.

Showcase Listings

When you upgrade to a Showcase Listing, you get premier listing placement in Proxio’s global network, serving more than 750,000 agents in 120 countries.

Collabra Media Group

Collabra Media Group’s 400+ trained professionals provide exceptional photos and photo editing, a full suite of video services, aerial media, twilight and HDR shots, 3D experiences and virtual staging, floor plans, Matterport, iGuide, and more.

Who is Collabra designed for?

Collabra is designed for the entire marketing and sales chain. Marketers love it because they maintain branding and messaging control and they no longer need to use file hosting services to share collateral.

Sales agents love it because materials are automatically customized with their contact information and are easy to share, plus leads come back to them in real-time. Managers love it because it generates product- or project-specific analytics in real-time, globally.

Offices

Agents

Countries

New Developments

Languages

Russ Cofano

Chief Executive Officer

www.linkedin.com/in/russcofano

Russ has spent nearly his entire career in and around the real estate industry, first as an attorney and then in a variety of executive leadership roles. These include president of eXp World Holdings, the parent to eXp Realty, head of industry at realtor.com, CEO of a state Realtor association, general counsel for a large regional brokerage company and president of a regional title insurance company. These varied experiences give Russ a deep knowledge about the real estate industry, how it works and the people who influence it.

Russ has degrees in business and law from the University of Washington and lives in Seattle with his wife, Patti.

Peter Spicer

Chief Technology Officer

www.linkedin.com/in/peterspicer

Peter has deep knowledge about and experience with the design and management of digital
information services. Recognized as one of the top Multiple Listing Service (MLS) technologists
in the United States, Peter architected and built a state-of-the-art MLS system for the San
Francisco Bay Area, the 4th largest in the U.S. Peter participated in crafting the Real Estate
Transaction Standard (RETS) for the U.S. real estate industry, and was the chief architect of a
complex data-sharing schema for Bay Area MLS’s.

Prior to co-founding Proxio in 2007, Peter managed mission-critical software development for more than 20 years at Silicon Valley technology companies, including Prometrix, Tencor
Instruments, and CaseCentral. Peter holds a bachelor’s degree in computer science and a
master’s degree in computer engineering.

Why we are different

Collabra makes the marketing and sales process a loop, not a line (B2B2C…2B). Collabra’s platform delivers digital tools that serve the complete sales lifecycle and provide amplification all the way through from the company’s marketing department to the sales team to the customers… and ending with analytics for the company executives.

This new marketing model enables companies to truly leverage an entire sales network while simultaneously controlling their brand and receiving real-time analytics on results—providing a significant improvement in the way most companies and industries have traditionally marketed products.

The Collabra platform uses customer content—including text, photos, illustrations, and rich media like video and virtual reality—to create a set of digital marketing materials for every product, then makes it accessible on an individually-branded basis to any salesperson anywhere within a company or industry network.

Salespeople can actively follow, promote, and share any product in the network directly with their clients or through social media, thereby exponentially extending the marketing reach of every product listing. In short, it turns every salesperson into a marketing channel for the product.

see Our Latest CASE STUDIES

The successes speak for themselves. Take a look below for our most recent case studies.

Does It work?

The Collabra platform uses customer content—including text, photos, illustrations, and rich media like video and virtual reality—to create a set of digital marketing materials for every product, then makes it accessible on an individually-branded basis to any sales person anywhere within a company or industry network.

Salespeople can actively follow, promote, and share any product in the network directly with their clients or through social media, thereby exponentially extending the marketing reach of every product listing. In short, it turns every sales person into a marketing channel for the product.

  • 12X MORE VIEWS ON FACEBOOK WITH FLASHCARD VIDEOS
  • LISTINGS WITH POWERHOUSE PACKAGES GET 87% MORE VIEWS
  • LISTINGS WITH PROFESSIONAL MEDIA SERVICES SELL 32% FASTER

In the news

Collabra Technology delivers a new marketing model, allowing companies or entire industries to control branding, track results, manage product information, distribute products globally, and more…

request more information

Fill out the form below or call us at 833-789-2905.

Frequently asked questions

What is a collaborative marketing & sales platform?

A collaborative marketing & sales platform goes beyond traditional marketing to engage and
empower sales teams to become an active part of the marketing process. A concept first
developed by Proxio, it’s a digital platform that amplifies and extends the reach of product
marketing by marrying the power of collaboration with the motivation of individual sales
professionals.

Is this like crowd-sourcing?

It’s like crowd-sourcing in reverse: rather than many sources feeding into one result, Collabra
harnesses “the power of the crowd” to get product information into the hands of a big pool of
salespeople who are on the front line making sales happen. Collabra provides an easy way for
agents to access and share digital product marketing that is automatically individualized for
every agent, but is completely controlled and monitored at a single source.

Is Collabra a marketing company?

No, Collabra is a technology company. Collabra licenses the platform that hosts the content and
provides the tools and analytics. Companies add and manage their own product information and
invite their own sales teams to use the platform, similar to the way Salesforce works. One
difference is that Collabra’s platform goes beyond B2B and provides the B2C elements as
well—but even more importantly, Collabra can be used collaboratively by an entire industry to
capture the cross-enterprise value of a large network.

What types of industries does Collabra Technology serve?

Collabra was born in the real estate industry, which provides an ideal demonstration of the
platform’s power. Now Collabra’s multilingual marketing and sales platform will be available
worldwide to any industry. Collabra is designed specifically for any company or industry selling
high-value items through a distributed sales team, whether that is within a local market or
globally. Maybe it’s classic cars or yachts, or it could be industrial equipment or heirloom
jewelry. Entire industries, individual businesses, professional groups, sales teams or
independent entrepreneurs can utilize the collaborative platform to amplify marketing, track and
analyze data, and produce faster results.

How can I learn more?

Email info@CollabraTechnology.com to request a product demo or services overview. You can
also call (833) 789-2905.

Collabra Technology, Inc.
505 W Riverside Ave.
Spokane, WA 99201

  833-789-2905 
  info@CollabraTechnology.com

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