Collabra Technology, Inc. licenses a proprietary enterprise collaboration platform that enables businesses to harness the power of their sales teams to amplify marketing to clients on a global scale. With Collabra, companies manage product information and media in one place using a multilingual platform that assures maximum accuracy and brand control through the entire sales channel.
Collabra Technology was established in 2018 when two powerful real estate technology companies, Proxio and TourFactory, merged together. They continue to service the existing Proxio and TourFactory brands, while also creating Collabra Media Group, a collective of real estate media professionals. Since its creation, Collabra Technology has developed several groundbreaking platforms and look forward to further innovations in the future.
What we do
The Collabra platform integrates with customers’ existing information systems and CRMs, providing real-time analytics and global visibility of the sales and marketing process.
The PowerHouse Package
Collaborative Marketing & Sales Platform
FlashCards Listing Videos
Collabra Media Group
Who is Collabra designed for?
Collabra is designed for the entire marketing and sales chain. Marketers love it because they maintain branding and messaging control and they no longer need to use file hosting services to share collateral.
Sales agents love it because materials are automatically customized with their contact information and are easy to share, plus leads come back to them in real-time. Managers love it because it generates product- or project-specific analytics in real-time, globally.
Chief Executive Officer
Russ has spent nearly his entire career in and around the real estate industry, first as an attorney and then in a variety of executive leadership roles. These include president of eXp World Holdings, the parent to eXp Realty, head of industry at realtor.com, CEO of a state Realtor association, general counsel for a large regional brokerage company and president of a regional title insurance company. These varied experiences give Russ a deep knowledge about the real estate industry, how it works and the people who influence it.
Russ has degrees in business and law from the University of Washington and lives in Seattle with his wife, Patti.
Chief Technology Officer
Peter has deep knowledge about and experience with the design and management of digital
information services. Recognized as one of the top Multiple Listing Service (MLS) technologists
in the United States, Peter architected and built a state-of-the-art MLS system for the San
Francisco Bay Area, the 4th largest in the U.S. Peter participated in crafting the Real Estate
Transaction Standard (RETS) for the U.S. real estate industry, and was the chief architect of a
complex data-sharing schema for Bay Area MLS’s.
Prior to co-founding Proxio in 2007, Peter managed mission-critical software development for more than 20 years at Silicon Valley technology companies, including Prometrix, Tencor
Instruments, and CaseCentral. Peter holds a bachelor’s degree in computer science and a
master’s degree in computer engineering.
Why we are different
Collabra makes the marketing and sales process a loop, not a line (B2B2C…2B). Collabra’s platform delivers digital tools that serve the complete sales lifecycle and provide amplification all the way through from the company’s marketing department to the sales team to the customers… and ending with analytics for the company executives.
This new marketing model enables companies to truly leverage an entire sales network while simultaneously controlling their brand and receiving real-time analytics on results—providing a significant improvement in the way most companies and industries have traditionally marketed products.
The Collabra platform uses customer content—including text, photos, illustrations, and rich media like video and virtual reality—to create a set of digital marketing materials for every product, then makes it accessible on an individually-branded basis to any salesperson anywhere within a company or industry network.
Salespeople can actively follow, promote, and share any product in the network directly with their clients or through social media, thereby exponentially extending the marketing reach of every product listing. In short, it turns every salesperson into a marketing channel for the product.
see Our Latest CASE STUDIES
The successes speak for themselves. Take a look below for our most recent case studies.
Does It work?
The Collabra platform uses customer content—including text, photos, illustrations, and rich media like video and virtual reality—to create a set of digital marketing materials for every product, then makes it accessible on an individually-branded basis to any sales person anywhere within a company or industry network.
Salespeople can actively follow, promote, and share any product in the network directly with their clients or through social media, thereby exponentially extending the marketing reach of every product listing. In short, it turns every sales person into a marketing channel for the product.
- 12X MORE VIEWS ON FACEBOOK WITH FLASHCARD VIDEOS
- LISTINGS WITH POWERHOUSE PACKAGES GET 87% MORE VIEWS
- LISTINGS WITH PROFESSIONAL MEDIA SERVICES SELL 32% FASTER
In the news
Collabra Technology delivers a new marketing model, allowing companies or entire industries to control branding, track results, manage product information, distribute products globally, and more…
Collabra Technology, Inc., a leading provider of digital marketing and collaboration solutions for the real estate industry, is pleased to announce the hiring of Russ Cofano as the company’s new president and CEO, following the retirement of co-founder and CEO Janet...
Collabra Technology Customer Service Team Scores 100% Customer Satisfaction Rating Collabra Technology, the leading real estate marketing, and technology services provider, announces a 100% customer satisfaction rating. The Customer Satisfaction Survey Good...
Free FlashCard Videos - A Slam Dunk Offer! Just like your favorite basketball teams, FlashCards Madness in March is back! For a limited time, Collabra Technology is offering a FREE FlashCard Listing Video with every TourFactory purchase! We may...
In 2018, two of the most trusted real estate technology companies, Proxio and TourFactory, came together to form Collabra Technology. The enterprise software company provides marketing and sales platforms to deliver data worldwide. As the year 2020 draws to a...
Social Media Marketing Webinar for Real Estate Agents Social media marketing is taking over the Real Estate industry, it's that simple. Potential homebuyers first begin their search on the Internet, but specifically on social media. As a Real Estate agent, it...
Collabra Media Group Recognizes Outstanding Real Estate Photographers and Videographers Collabra Technology Inc., a leader in professional real estate photography and digital marketing, announces its 2019 Visual Media Awards (VMAs) for outstanding real estate imagery...
Collabra Technology Inc., a nationwide media group that specializes in real estate technology has recently given a $1,200 donation to Shriners Children's Hospital. Collabra Technology's CEO, Janet Case, presented the donation to the center on behalf of the company's...
Collabra Technology Launches Innovative FlashCards™ Social Media Videos for Real Estate Marketing Collabra Technology, the leading digital marketing platform for the real estate industry, announces the introduction of FlashCards™ instant property videos for real...
AREAA Global Debuts Developer Platform The Asian Real Estate Association of America (AREAA) has announced that AREAA Global launched the AREAA Global EXCHANGE, a developer platform powered by Collabra Technology that gives developers the ability to display and promote...
Douglas Elliman Nabs Top NYC Associate Broker from Compass Douglas Elliman Real Estate on Wednesday announced the addition of top producer and former Compass associate broker Lindsay Barton Barrett to its New York City team. Barton Barrett closed more than $200...
Compass’ Lindsay Barton Barrett jumps to Douglas Elliman Lindsay Barton Barrett — one of Compass’ early hires — is headed to Douglas Elliman. The move comes as Barrett is seeking to further boost her focus on new development, she told The Real Deal....
Real Estate Legends Partner for New Sales and Marketing Homes Platform Two of the leading real estate companies globally have launched a new sales and digital marketing platform for new homes developments. Douglas Elliman Development Marketing and Knight...
Douglas Elliman Launches New Platform to Boost New Development Market Douglas Elliman is turning to tech to give its agents a leg up in the new development market. Elliman and Knight Frank Residential, which are global partners, are launching a new platform to...
Collabra Technology Growth - Looking Forward Following Merger TourFactory, a Spokane company that developed virtual home tours, has merged with Proxio Inc., a global marketing and networking services company based in Santa Clara, California. The union...
TourFactory & Proxio Combine to Promote Collaboration Platform Worldwide TourFactory, LLC and Proxio, Inc. today announced they have merged to form Collabra Technology, Inc., an enterprise software company offering a collaborative marketing and sales...
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Frequently asked questions
What is a collaborative marketing & sales platform?
empower sales teams to become an active part of the marketing process. A concept first
developed by Proxio, it’s a digital platform that amplifies and extends the reach of product
marketing by marrying the power of collaboration with the motivation of individual sales
Is this like crowd-sourcing?
harnesses “the power of the crowd” to get product information into the hands of a big pool of
salespeople who are on the front line making sales happen. Collabra provides an easy way for
agents to access and share digital product marketing that is automatically individualized for
every agent, but is completely controlled and monitored at a single source.
Is Collabra a marketing company?
provides the tools and analytics. Companies add and manage their own product information and
invite their own sales teams to use the platform, similar to the way Salesforce works. One
difference is that Collabra’s platform goes beyond B2B and provides the B2C elements as
well—but even more importantly, Collabra can be used collaboratively by an entire industry to
capture the cross-enterprise value of a large network.
What types of industries does Collabra Technology serve?
platform’s power. Now Collabra’s multilingual marketing and sales platform will be available
worldwide to any industry. Collabra is designed specifically for any company or industry selling
high-value items through a distributed sales team, whether that is within a local market or
globally. Maybe it’s classic cars or yachts, or it could be industrial equipment or heirloom
jewelry. Entire industries, individual businesses, professional groups, sales teams or
independent entrepreneurs can utilize the collaborative platform to amplify marketing, track and
analyze data, and produce faster results.