What are Stories, and Why Should I Use Them?
Stories on Facebook and Instagram are a great platform for real estate marketing. As a real estate agent, you are surrounded by your products on a daily basis. You’ll always have a visual story to tell. That means more SALES and more CLIENTS!
To put it simply, stories are photographs or short video clips of 5-15 seconds, and they’re changing the way we visually communicate not only personally, but for our businesses. The creation and consumption of Stories across Instagram and Facebook have increased by 842% since its launch in 2016, so they’re growing 15 times faster than feed posts.
Stories can only be viewed for 24 hours before they disappear, so there’s an element of urgency and exclusivity. Stories are also more advanced than regular feed posts and offer you more options to customize your post. For example, you can add text, music, or stickers to your story!
Why not take advantage of the amazing products you are already getting from Collabra Technology and use them in your real estate marketing, but in new and exciting ways? It’s so simple!
Let’s Leave it to the Pros: Facebook and Instagram Tell Us How It’s Done!
Let’s learn how it’s done. Look below for Facebook and Instagram instructions on how to add to your story.
If you are going to be adding a story to your Facebook Business page, click here.
If you are going to be adding a story to your Facebook Personal page, click here.
If you are going to be adding a story to your Instagram account, click here.
PRO TIP: You’ll need to have your Flashcard Listing Video downloaded before following the instructions above! Don’t have it downloaded yet? Don’t worry! Click here to learn how to download.
The final product will be a stunning listing video that automatically plays through for anyone who views your story! It will look similar to the images below:
Facebook Story Example Instagram Story Example
Benefits of Using Flashcard Listing Videos in your Stories
In our previous post, we discussed the benefits of using Flashcards Listing Videos in your regular social media marketing. To put it simply, using videos in your social media post attracts more viewers. The same applies to your Stories! Adding videos into your Stories brings you more brand awareness, gives you another way to interact with your followers, and make viewers pay more attention than just a normal photo.
Some of our long-term customers, Stratton and Lisa Cyrus with Cyrus Properties recently sang the praises of using our Flashcards Listing Videos in your marketing. Check out what they said!
Got It! What Else Can I Do with Stories?
Instagram stories offer the ability to connect with your audience in a more authentic way. It’s a fantastic way to not only show off your properties but also your personality. Today’s buyer wants to see the human behind the brand, and this platform allows you to market in a genuine and candid way.
Here are a couple of fun ideas on how you can use Stories to reach your followers:
- Create engagement with polls
Polls are a great way to interact with your viewers while also giving them a taste of your personality. The possibilities are endless when it comes to how you can use polls, but here are a few ideas:
Which Living Room do you prefer?
Do you like the Twilight or Daytime photo better?
Is anyone else as obsessed with this backyard as I am?
Use photos from one of your current or previous listings. Using your listing photos is a great way to get eyes on them in a very subtle, professional way while also promoting yourself to potential clients.
- Special “behind-the-scenes footage” of listings
Make your followers feel exclusive! You can promote yourself and your brand by telling your followers, “Follow me for special, behind-the-scenes footage of my new listings right when they hit the market!” Or, you could provide a fun shot of your listing getting staged, photographed, or at a showing!
Besides some ideas listed above, another interesting feature of Stories is that you can add any of the following stickers to your Stories:
- Text stickers
- Location stickers
- Event stickers
- Fundraising (“Donate”) stickers
- Music stickers
Using stickers in your Stories opens up so many opportunities to incorporate your authentic self in your social media marketing. That is key when not only gaining followers but gaining potential clients!
Sounds Good! I’m in.
Brand marketing is more important now than ever! Make sure you’re staying current by following our blog posts, which feature helpful how-to’s and tips on how to make the most of your Real Estate marketing! You can also follow us on our social media channels by clicking the icons at the top of the page!