Social media has become a crucial part of Real Estate marketing. We’ve already gone over tons of different ways that social media helps your business get noticed. But how else can we use it to build your brand and clientele?
Through social media, you can interact with potential buyers in ways that real estate agents couldn’t before. You can reach far outside your immediate network and tap into other networks by effectively using tagging in your social media marketing.
But you might have a question…
What is Tagging?
Tagging is the action of someone mentioning you on a post by using the @ symbol. You’ll then get a notification letting you know you’ve been tagged in a post! Remember the last time you had a night out with your friends, and they posted some pictures? They probably tagged you in those photos, and you got a notification when that happened. When they tagged you, that exposed their post to your followers (depending on their security settings).
Together, we can take a feature that might seem more “personal” and apply it to your real estate marketing! Let’s talk about how you can successfully use tagging without disturbing your followers. Because, let’s face it, we all have a lot to do without looking at notifications from social media.
How Should I Use Tags in my Social Media Marketing?
There’s one big reason you need to use tags in real estate social media marketing. It makes sure the person you tagged will see your post. But we don’t want to just be tagging anyone!
Instead, think about the relevance of the post to the person you are tagging. Maybe a buyer you’ve previously worked with sent in a great review, which you’re sharing. Tagging the buyer and saying how much you appreciate their time will make them feel good while introducing yourself (in a very subconscious way) to their follower base.
Or, perhaps you’re sharing something that includes vendors you’ve used. You might consider tagging the real estate photographer you used for the listing photos or the stager who made the listing shine! We frequently tag our photographers in our posts, it helps with brand exposure on both sides!
Here’s an example of this:
See how we tagged Lisa Pellegrino, Steve Booke, and Steven Bababekov? Lisa is the listing agent, and Steve and Steven were the photographers on this shoot. Tagging them exposed the TourFactory brand to their friends and followers!
Let’s Leave it to the Pros: How to Tag on Social Media
The links below provide step-by-step instructions on how to incorporate tagging on your posts.
It’s All Coming Together! Let’s Recap Using Tags in Our Real Estate Marketing
Now that we know what tagging is, and how to use it in your real estate marketing, let’s recap what we’ve discussed in this article.
When you tag someone on social media, you’re mentioning them in your post, photo, or story. While it’s a great way to reach far outside your immediate network, make sure that you’re using tagging relevantly in your marketing efforts by keeping your tagging purposeful.
Before I tag someone in a post on Collabra’s social media channels, I often think “How would I feel if I were tagged in this post?” Tagging a photographer, stager, fellow realtor, or past client makes sense! Tagging an account that has nothing to do with the post does not.
Now you know what social media tagging is, how will you use it? Tell us how it goes on social media by tagging us! You can follow us by clicking the icons above.