We’ve Been Practicing! Let’s Dive Further into Hashtags.
We’re back and ready to dive further into hashtags and how to use them in your real estate social media marketing efforts!
Last week, we explored how hashtags became such a staple on social media, why you should be using them, and how to use them successfully. Now, we’ll explore the different types of hashtags, some suggested themes you can follow, and some best practices you can follow when utilizing them!
Pro-Tip: If you didn’t read our last post, I would recommend you start there before continuing. You can come back and get more helpful tips once you’re finished!
Types of Hashtags and When to Use Them
Look, we get it. Hashtags can be more complicated than they seem. But now that you have an understanding of WHAT they are, you can nail down how you can use the advanced types of hashtags to your advantage. You’re probably asking yourself, ok…but what are the advanced types of hashtags? Well, let me tell you!
Trending: These hashtags are what’s popular now, and can change by the day or by the hour depending on what’s going on in the world, pop culture, you name it. You can check your individual social media platforms for trending hashtags, or use a website like Display Purposes to show you which hashtags are trending in your location.
These types of hashtags can be good to bring in a general audience and build brand awareness, as someone who didn’t even know they were looking for a Realtor might stumble on your post and become interested.
Example: Just a few days before Thanksgiving, trending hashtags include #Thanksgiving and #BlackFriday.
Brand: A brand hashtag is something that is specific to you! You can use your company name, tagline, area of expertise, location, an acronym, really whatever you’d like to create your own brand hashtag!
If you decide to create a brand hashtag, make sure you consistently use it, almost like an email signature.
Example: KitKat uses its tagline #HaveABreak for its brand hashtag. (Although they recently changed their brand hashtag as a promotion, which is fun!)
Campaign: These hashtags are different from your brand hashtag because they are used to promote a campaign you will run for a specific product, service, event, etc. Campaign hashtags can help build traction to your cause and increase audience engagement. When you build a campaign hashtag, try to think of a call to action you’d like your audience to replicate. This can help build your brand awareness in the long run.
Example: Remember a couple of years ago when everyone you know was doing the #IceBucketChallenge in support of the ALS Association? That was one of the most successful campaign hashtags in history, bringing in over $220 million in donations.
Using daily hashtags in your social media marketing is a successful way to kill two birds with one stone, especially when you do it right.
Everyone, regardless if you’re a personal account or a business account, uses daily hashtags. Think about it, you’ve even seen your bestie using a #ThrowbackThursday hashtag while tagging you in some horrid picture from when you were in high school. (Don’t worry, we all had those horrible eyebrows in the mid-2000s. We won’t judge.)
Daily hashtags are popular hashtags on social media for specific days of the week. They are a great source of content inspiration and can boost reach and engagement. This gives you a chance of a general social media user finding your post and then clicking on your profile. You may have gained a follower!
They also provide you a relevant way to add additional content to your page. For example, we use #SundayFunday on our social media channels.
Here’s a list of possible daily Instagram hashtags organized by day of the week:
- Monday: #MondayBlues, #MondayVibes, #MondayMorning, #MotivationalMonday, #MondayMotivation, #MusicMonday
- Tuesday: #TuesdayVibes, #TuesdayTip, #TipTuesday, #TuesdayTreat, #TravelTuesday, #TuesdayTunes
- Wednesday: #HumpDay, #WednesdayWisdom, #WednesdayMotivation, #WednesdayNight, #WednesdayWorkout
- Thursday: #ThrowbackThursday, #TBT, #ThursdayThoughts, #ThursdayMorning, #ThursdayNight, #ThursdayMood
- Friday: #FridayNight, #FridayFeeling, FridayNightLights, #FlashBackFriday, #FridayFact, #FridayFun
- Saturday: #SaturdayMorning, #SaturdayNight, #SelfieSaturday, #SaturdayLove, #SaturdayLunch
- Sunday: #SundayFunday, #SundayMorning, #SundayBrunch, #SundaySpecial, #SundayMood
Best Practices When Using Hashtags in Social Media Marketing
We’ve come a long way! There are just a few more things you should keep in mind when using hashtags in your social media marketing.
Keep It Simple: The longer the hashtag, the more complicated it is. We all hate things that are more complicated than they should be, it’s human nature! Keep your hashtag short and sweet and it is far more likely to be used. Nobody wants to try to type in #ConnieIsTheBestRealtorInTheWorld. Find something that both helps build your brand and makes it simple for your followers to share.
Use Capitals: Use capital letters when you need to. If your readers have to work too hard to understand your hashtag, there’s room for improvement. Doing this helps provide clarity and brand recognition. For example:
In the image above, which hashtag do you find easier to read? Using capital letters is essential not only for visibility but also to ensure your message is clear.
When Margaret Thatcher passed away in 2013, one organization caused “#nowthatcherisdead” to trend on Twitter. Users on Twitter read it as “Now that Cher is dead” instead of “Now Thatcher is dead”, which resulted in some understandable confusion!
Use Hashtag Tracking Tools: Use platforms such as RiteTag, which monitors millions of hashtags and lets you see what’s happening with the hashtags you’re following. It also works well with a variety of social media analytics tools including Hootsuite, Buffer (which is what we use at Collabra), and Sendible.
A Final Challenge
That’s a wrap! Information about hashtags and how to use them in your social media marketing will always be changing, so make sure to check back for updated blog posts about this interesting and beneficial topic!
In the meantime, I have a challenge for you! I would like for you to create your own brand or campaign hashtag to see how it does! Make sure to tag us in the post so we can see how well you’re doing and give you a shoutout!
What’s a Hashtag?
While the hashtag is a well-known tool in real estate marketing today, it’s important to learn what the hashtag is and how it shaped social media as we know it. Webster’s Dictionary defines a “hashtag” as a word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.
The # symbol was first used as a “hashtag” in the summer of 2007 by Chris Messina. That’s when the web marketing specialist walked into Twitter’s offices with an idea. He suggested the company start using the pound symbol to group related Tweets together.
This was the first-ever use of the hashtag:
Today, hashtags are powerful tools and have changed the way we use social media. Hashtags are most commonly used on social media platforms such as Twitter, Instagram, YouTube, and Pinterest. They can help you get more followers and gain more attraction to your posts!
I’m excited that this week we’ll be focusing on what hashtags are, why it’s important to use them, and how to strategically use them in your social media marketing.
Why Should I Use Hashtags?
First and foremost, hashtags are a search tool. When you’re scrolling through social media, it’s easy to become overwhelmed and bogged down by “information overload”. Trying to find what you’re looking for by simply scrolling through your social media feed is like trying to find a needle in a haystack. With hashtags, finding information that’s relevant to you becomes so much easier.
Social media users can follow certain hashtags on their preferred platforms. Doing so makes it more likely that they’ll come across content that is aligned with their interests. As you’re trying to build your brand, I would recommend that you do the same. Following hashtags relating to Real Estate can help you learn what’s working for others in your industry and stay up-to-date with important industry information.
If you’re not sure how to follow hashtags on your preferred platform, take a look at the links below. We’ve composed a list of the popular social media platforms and their how-to guides on the subject.
How to Follow Hashtags on Instagram
How to Follow Hashtags on Twitter
How to Follow Hashtags on Facebook
How Do I Know I’m Using Hashtags Correctly?
You may have seen people you know use hashtags on their personal posts, but it might have never occurred to you that hashtags are key when it comes to posting about your Real Estate business. An industry-related hashtag will help you reach your target audience and connect you with your industry.
Hashtags can be generalized or very specific. The best practice is to experiment and be consistent with your social media usage. The more you use a specific hashtag, the greater your chances are to grow an audience.
Start by searching for industry-specific hashtags to get your foot in the door, then you can add hashtags to your posts that are relevant to you and your business. For example, some popular hashtags for the Real Estate industry are:
Once you get the hang of generalized industry-standard hashtags, you can dive into more specific hashtags. As an example, you could use hashtags that are specific to your location, such as #SeattleRealEstate or #CaliforniaRealtor. If you are with a brokerage, you could use their company name as a hashtag, such as #kellerwilliams.
Another thing to keep in mind is that you should use hashtags that are relevant to what you are posting. While it’s great to add general hashtags that are trending outside of your industry, you want to ensure that the right people are seeing your posts.
For example, let’s take a look at this post from TourFactory’s Instagram page.
In the body of the post, we used two hashtags, #realestatephotography, and #photography.
#Realestatephotography is a specific hashtag relating to our unique marketing efforts, whereas #photography is a rather general hashtag that could bring in viewers from anywhere. It’s important to get the right balance of industry-standard versus general hashtags, which is something you’ll learn more about in practice.
Sounds Good, Let’s #Practice Using #Hashtags!
There’s a lot of great information and analytics I can provide regarding hashtags and their use in your social media marketing. However, I understand that it can be a lot to take in. I challenge you to think about the information above and how you can use it to grow your brand. Try practicing the pointers above and let us know how it works!
I also encourage you to follow us on our social media platforms to stay up-to-date with our latest blog posts. I don’t mind if you want to steal some of our #hashtags 😅!
Next week, we will be going more in-depth with hashtags, different types of hashtags, and some best practices.
I Have My Sold FlashCard Listing Video. Now What?
It’s a common misconception that you need active listings in order to market yourself as a Real Estate agent. While having an active listing is nice, you can use your sold listings to build your business and promote brand awareness. Use your hard work to your advantage! You already have that listing in TourFactory, and you’ve marked it as Sold. Now, use the Sold FlashCard listing video to post on social media to bring in more clients!
77% of realtors actively use social media for their marketing. Also, 47% of real estate businesses note that social media results in the highest quality leads versus other sources. We can attribute this to the sheer quantity of individuals, especially of the younger generations, who actively use social media in their everyday life.
People who don’t even realize they’re looking to sell their current home, or purchase a new home, might come across your posts and have that “a-ha” moment. Even if they’re not ready to sell just then, staying consistent with posting can help you build your brand, as your name will stick with them in their memory for when they are ready.
Pro-Tip: If you haven’t downloaded your Sold FlashCard listing video, click here for instructions on how to do so. Once it’s saved, you can create a post on your preferred social media platform! Click here for more information on that process.
According to a study by the National Association of Realtors (NAR), Facebook, LinkedIn, and Instagram are the top social media platforms most Realtors use. These platforms have millions of users who log in every day, the potential is amazing!