We’ve Been Practicing! Let’s Dive Further into Hashtags.
We’re back and ready to dive further into hashtags and how to use them in your real estate social media marketing efforts!
Last week, we explored how hashtags became such a staple on social media, why you should be using them, and how to use them successfully. Now, we’ll explore the different types of hashtags, some suggested themes you can follow, and some best practices you can follow when utilizing them!
Pro-Tip: If you didn’t read our last post, I would recommend you start there before continuing. You can come back and get more helpful tips once you’re finished!
Types of Hashtags and When to Use Them
Look, we get it. Hashtags can be more complicated than they seem. But now that you have an understanding of WHAT they are, you can nail down how you can use the advanced types of hashtags to your advantage. You’re probably asking yourself, ok…but what are the advanced types of hashtags? Well, let me tell you!
Trending: These hashtags are what’s popular now, and can change by the day or by the hour depending on what’s going on in the world, pop culture, you name it. You can check your individual social media platforms for trending hashtags, or use a website like Display Purposes to show you which hashtags are trending in your location.
These types of hashtags can be good to bring in a general audience and build brand awareness, as someone who didn’t even know they were looking for a Realtor might stumble on your post and become interested.
Example: Just a few days before Thanksgiving, trending hashtags include #Thanksgiving and #BlackFriday.
Brand: A brand hashtag is something that is specific to you! You can use your company name, tagline, area of expertise, location, an acronym, really whatever you’d like to create your own brand hashtag!
If you decide to create a brand hashtag, make sure you consistently use it, almost like an email signature.
Example: KitKat uses its tagline #HaveABreak for its brand hashtag. (Although they recently changed their brand hashtag as a promotion, which is fun!)
Campaign: These hashtags are different from your brand hashtag because they are used to promote a campaign you will run for a specific product, service, event, etc. Campaign hashtags can help build traction to your cause and increase audience engagement. When you build a campaign hashtag, try to think of a call to action you’d like your audience to replicate. This can help build your brand awareness in the long run.
Example: Remember a couple of years ago when everyone you know was doing the #IceBucketChallenge in support of the ALS Association? That was one of the most successful campaign hashtags in history, bringing in over $220 million in donations.
It’s #Friday, I’m #InLove with Daily Hashtags. Let Me Tell You Why!
Using daily hashtags in your social media marketing is a successful way to kill two birds with one stone, especially when you do it right.
Everyone, regardless if you’re a personal account or a business account, uses daily hashtags. Think about it, you’ve even seen your bestie using a #ThrowbackThursday hashtag while tagging you in some horrid picture from when you were in high school. (Don’t worry, we all had those horrible eyebrows in the mid-2000s. We won’t judge.)
Daily hashtags are popular hashtags on social media for specific days of the week. They are a great source of content inspiration and can boost reach and engagement. This gives you a chance of a general social media user finding your post and then clicking on your profile. You may have gained a follower!
They also provide you a relevant way to add additional content to your page. For example, we use #SundayFunday on our social media channels.
Here’s a list of possible daily Instagram hashtags organized by day of the week:
- Monday: #MondayBlues, #MondayVibes, #MondayMorning, #MotivationalMonday, #MondayMotivation, #MusicMonday
- Tuesday: #TuesdayVibes, #TuesdayTip, #TipTuesday, #TuesdayTreat, #TravelTuesday, #TuesdayTunes
- Wednesday: #HumpDay, #WednesdayWisdom, #WednesdayMotivation, #WednesdayNight, #WednesdayWorkout
- Thursday: #ThrowbackThursday, #TBT, #ThursdayThoughts, #ThursdayMorning, #ThursdayNight, #ThursdayMood
- Friday: #FridayNight, #FridayFeeling, FridayNightLights, #FlashBackFriday, #FridayFact, #FridayFun
- Saturday: #SaturdayMorning, #SaturdayNight, #SelfieSaturday, #SaturdayLove, #SaturdayLunch
- Sunday: #SundayFunday, #SundayMorning, #SundayBrunch, #SundaySpecial, #SundayMood
Best Practices When Using Hashtags in Social Media Marketing
We’ve come a long way! There are just a few more things you should keep in mind when using hashtags in your social media marketing.
Keep It Simple: The longer the hashtag, the more complicated it is. We all hate things that are more complicated than they should be, it’s human nature! Keep your hashtag short and sweet and it is far more likely to be used. Nobody wants to try to type in #ConnieIsTheBestRealtorInTheWorld. Find something that both helps build your brand and makes it simple for your followers to share.
Use Capitals: Use capital letters when you need to. If your readers have to work too hard to understand your hashtag, there’s room for improvement. Doing this helps provide clarity and brand recognition. For example:
In the image above, which hashtag do you find easier to read? Using capital letters is essential not only for visibility but also to ensure your message is clear.
When Margaret Thatcher passed away in 2013, one organization caused “#nowthatcherisdead” to trend on Twitter. Users on Twitter read it as “Now that Cher is dead” instead of “Now Thatcher is dead”, which resulted in some understandable confusion!
Use Hashtag Tracking Tools: Use platforms such as RiteTag, which monitors millions of hashtags and lets you see what’s happening with the hashtags you’re following. It also works well with a variety of social media analytics tools including Hootsuite, Buffer (which is what we use at Collabra), and Sendible.
A Final Challenge
That’s a wrap! Information about hashtags and how to use them in your social media marketing will always be changing, so make sure to check back for updated blog posts about this interesting and beneficial topic!
In the meantime, I have a challenge for you! I would like for you to create your own brand or campaign hashtag to see how it does! Make sure to tag us in the post so we can see how well you’re doing and give you a shoutout!