Social media has become a crucial part of Real Estate marketing. We’ve already gone over tons of different ways that social media helps your business get noticed. But how else can we use it to build your brand and clientele?
Through social media, you can interact with potential buyers in ways that real estate agents couldn’t before. You can reach far outside your immediate network and tap into other networks by effectively using tagging in your social media marketing.
But you might have a question…
What is Tagging?
Tagging is the action of someone mentioning you on a post by using the @ symbol. You’ll then get a notification letting you know you’ve been tagged in a post! Remember the last time you had a night out with your friends, and they posted some pictures? They probably tagged you in those photos, and you got a notification when that happened. When they tagged you, that exposed their post to your followers (depending on their security settings).
Together, we can take a feature that might seem more “personal” and apply it to your real estate marketing! Let’s talk about how you can successfully use tagging without disturbing your followers. Because, let’s face it, we all have a lot to do without looking at notifications from social media.
How Should I Use Tags in my Social Media Marketing?
Don’t be like Chuck! However, when done right, using tags on social media can be very helpful!
There’s one big reason you need to use tags in real estate social media marketing. It makes sure the person you tagged will see your post. But we don’t want to just be tagging anyone!
Instead, think about the relevance of the post to the person you are tagging. Maybe a buyer you’ve previously worked with sent in a great review, which you’re sharing. Tagging the buyer and saying how much you appreciate their time will make them feel good while introducing yourself (in a very subconscious way) to their follower base.
Or, perhaps you’re sharing something that includes vendors you’ve used. You might consider tagging the real estate photographer you used for the listing photos or the stager who made the listing shine! We frequently tag our photographers in our posts, it helps with brand exposure on both sides!
Here’s an example of this:
See how we tagged Lisa Pellegrino, Steve Booke, and Steven Bababekov? Lisa is the listing agent, and Steve and Steven were the photographers on this shoot. Tagging them exposed the TourFactory brand to their friends and followers!
Let’s Leave it to the Pros: How to Tag on Social Media
The links below provide step-by-step instructions on how to incorporate tagging on your posts.
How to Tag on Facebook
How to Tag on Instagram
How to Tag on Twitter
It’s All Coming Together! Let’s Recap Using Tags in Our Real Estate Marketing
Now that we know what tagging is, and how to use it in your real estate marketing, let’s recap what we’ve discussed in this article.
When you tag someone on social media, you’re mentioning them in your post, photo, or story. While it’s a great way to reach far outside your immediate network, make sure that you’re using tagging relevantly in your marketing efforts by keeping your tagging purposeful.
Before I tag someone in a post on Collabra’s social media channels, I often think “How would I feel if I were tagged in this post?” Tagging a photographer, stager, fellow realtor, or past client makes sense! Tagging an account that has nothing to do with the post does not.
Now you know what social media tagging is, how will you use it? Tell us how it goes on social media by tagging us! You can follow us by clicking the icons above.
We’ve Been Practicing! Let’s Dive Further into Hashtags.
We’re back and ready to dive further into hashtags and how to use them in your real estate social media marketing efforts!
Last week, we explored how hashtags became such a staple on social media, why you should be using them, and how to use them successfully. Now, we’ll explore the different types of hashtags, some suggested themes you can follow, and some best practices you can follow when utilizing them!
Pro-Tip: If you didn’t read our last post, I would recommend you start there before continuing. You can come back and get more helpful tips once you’re finished!
Types of Hashtags and When to Use Them
Look, we get it. Hashtags can be more complicated than they seem. But now that you have an understanding of WHAT they are, you can nail down how you can use the advanced types of hashtags to your advantage. You’re probably asking yourself, ok…but what are the advanced types of hashtags? Well, let me tell you!
Trending: These hashtags are what’s popular now, and can change by the day or by the hour depending on what’s going on in the world, pop culture, you name it. You can check your individual social media platforms for trending hashtags, or use a website like Display Purposes to show you which hashtags are trending in your location.
These types of hashtags can be good to bring in a general audience and build brand awareness, as someone who didn’t even know they were looking for a Realtor might stumble on your post and become interested.
Example: Just a few days before Thanksgiving, trending hashtags include #Thanksgiving and #BlackFriday.
Brand: A brand hashtag is something that is specific to you! You can use your company name, tagline, area of expertise, location, an acronym, really whatever you’d like to create your own brand hashtag!
If you decide to create a brand hashtag, make sure you consistently use it, almost like an email signature.
Example: KitKat uses its tagline #HaveABreak for its brand hashtag. (Although they recently changed their brand hashtag as a promotion, which is fun!)
Campaign: These hashtags are different from your brand hashtag because they are used to promote a campaign you will run for a specific product, service, event, etc. Campaign hashtags can help build traction to your cause and increase audience engagement. When you build a campaign hashtag, try to think of a call to action you’d like your audience to replicate. This can help build your brand awareness in the long run.
Example: Remember a couple of years ago when everyone you know was doing the #IceBucketChallenge in support of the ALS Association? That was one of the most successful campaign hashtags in history, bringing in over $220 million in donations.
Using daily hashtags in your social media marketing is a successful way to kill two birds with one stone, especially when you do it right.
Everyone, regardless if you’re a personal account or a business account, uses daily hashtags. Think about it, you’ve even seen your bestie using a #ThrowbackThursday hashtag while tagging you in some horrid picture from when you were in high school. (Don’t worry, we all had those horrible eyebrows in the mid-2000s. We won’t judge.)
Daily hashtags are popular hashtags on social media for specific days of the week. They are a great source of content inspiration and can boost reach and engagement. This gives you a chance of a general social media user finding your post and then clicking on your profile. You may have gained a follower!
They also provide you a relevant way to add additional content to your page. For example, we use #SundayFunday on our social media channels.
Here’s a list of possible daily Instagram hashtags organized by day of the week:
- Monday: #MondayBlues, #MondayVibes, #MondayMorning, #MotivationalMonday, #MondayMotivation, #MusicMonday
- Tuesday: #TuesdayVibes, #TuesdayTip, #TipTuesday, #TuesdayTreat, #TravelTuesday, #TuesdayTunes
- Wednesday: #HumpDay, #WednesdayWisdom, #WednesdayMotivation, #WednesdayNight, #WednesdayWorkout
- Thursday: #ThrowbackThursday, #TBT, #ThursdayThoughts, #ThursdayMorning, #ThursdayNight, #ThursdayMood
- Friday: #FridayNight, #FridayFeeling, FridayNightLights, #FlashBackFriday, #FridayFact, #FridayFun
- Saturday: #SaturdayMorning, #SaturdayNight, #SelfieSaturday, #SaturdayLove, #SaturdayLunch
- Sunday: #SundayFunday, #SundayMorning, #SundayBrunch, #SundaySpecial, #SundayMood
Best Practices When Using Hashtags in Social Media Marketing
We’ve come a long way! There are just a few more things you should keep in mind when using hashtags in your social media marketing.
Keep It Simple: The longer the hashtag, the more complicated it is. We all hate things that are more complicated than they should be, it’s human nature! Keep your hashtag short and sweet and it is far more likely to be used. Nobody wants to try to type in #ConnieIsTheBestRealtorInTheWorld. Find something that both helps build your brand and makes it simple for your followers to share.
Use Capitals: Use capital letters when you need to. If your readers have to work too hard to understand your hashtag, there’s room for improvement. Doing this helps provide clarity and brand recognition. For example:
In the image above, which hashtag do you find easier to read? Using capital letters is essential not only for visibility but also to ensure your message is clear.
When Margaret Thatcher passed away in 2013, one organization caused “#nowthatcherisdead” to trend on Twitter. Users on Twitter read it as “Now that Cher is dead” instead of “Now Thatcher is dead”, which resulted in some understandable confusion!
Use Hashtag Tracking Tools: Use platforms such as RiteTag, which monitors millions of hashtags and lets you see what’s happening with the hashtags you’re following. It also works well with a variety of social media analytics tools including Hootsuite, Buffer (which is what we use at Collabra), and Sendible.
A Final Challenge
That’s a wrap! Information about hashtags and how to use them in your social media marketing will always be changing, so make sure to check back for updated blog posts about this interesting and beneficial topic!
In the meantime, I have a challenge for you! I would like for you to create your own brand or campaign hashtag to see how it does! Make sure to tag us in the post so we can see how well you’re doing and give you a shoutout!
What are Stories, and Why Should I Use Them in my Real Estate Marketing?
Stories on Facebook and Instagram are a great platform for real estate marketing. As a real estate agent, you are surrounded by your products daily. You’ll always have a visual story to tell. That means more SALES and more CLIENTS!
Basically, stories are photos or short videos of 5-15 seconds, and they’re changing how we communicate both personally and business. Instagram and Facebook Stories are growing 15 times faster than feed posts, thanks to the 842% growth since they launched in 2016.
They’re only up for 24 hours, so there’s that element of intrigue. Moreover, stories are more advanced than regular feed posts and give you more options to customize them. For example, you can add text, music, or stickers to your story!
Why not take advantage of the amazing products you are already getting from Collabra Technology and use them in your real estate marketing, but in new and exciting ways? It’s so simple!
Let’s Leave it to the Pros: Facebook and Instagram Tell Us How It’s Done!
Let’s learn how it’s done. Look below for Facebook and Instagram instructions on how to add to your story.
Facebook Business page – click here.
Facebook Personal page- click here.
Instagram account – click here.
PRO TIP: You must have your Flashcard Listing Video downloaded before following the instructions above! Don’t have it downloaded yet? Don’t worry! Click here to learn how to download.
The final product will be a stunning listing video that automatically plays through for anyone who views your story! It will look similar to the images below:
Facebook Story Example Instagram Story Example
Benefits of Using Flashcard Listing Videos in your Stories
In our previous post, we discussed the benefits of using Flashcards Listing Videos in your regular social media marketing. To put it simply, using videos in your social media post attracts more viewers. The same applies to your Stories! Adding videos into your Stories brings you more brand awareness, gives you another way to interact with your followers, and make viewers pay more attention than just a normal photo.
Some of our long-term customers, Stratton and Lisa Cyrus with Cyrus Properties recently sang the praises of using our Flashcards Listing Videos in your marketing. Check out what they said!
Got It! What Else Can I Do with Stories?
Instagram stories offer the ability to connect with your audience in a more authentic way. It’s a fantastic way to not only show off your properties but also your personality. Today’s buyer wants to see the human behind the brand, and this platform allows you to market in a genuine and candid way.
Here are a couple of fun ideas on how you can use Stories to reach your followers:
- Create engagement with polls
Polls are a great way to interact with your viewers while also giving them a taste of your personality. The possibilities are endless when it comes to how you can use polls, but here are a few ideas:
Which Living Room do you prefer?
Do you like the Twilight or Daytime photo better?
Is anyone else as obsessed with this backyard as I am?
Use photos from one of your current or previous listings. Using your listing photos is a great way to get eyes on them in a very subtle, professional way while also promoting yourself to potential clients.
- Special “behind-the-scenes footage” of listings
Make your followers feel exclusive! You can promote yourself and your brand by telling your followers, “Follow me for special, behind-the-scenes footage of my new listings right when they hit the market!” Or, you could provide a fun shot of your listing getting staged, photographed, or at a showing!
Besides some ideas listed above, another interesting feature of Stories is that you can add any of the following stickers to your Stories:
- Text stickers
- Location stickers
- Event stickers
- Fundraising (“Donate”) stickers
- Music stickers
Using stickers in your Stories opens up so many opportunities to incorporate your authentic self in your real estate social media marketing. That is key when not only gaining followers but gaining potential clients!
Sounds Good! I’m in.