Successful Real Estate Marketing with the Inventory Link Page
Do you have a Real Estate listing inventory site? One that contains all of your past, present, and pending listings? If not, you are missing out on an important part of successful Real Estate marketing.
The internet has become an integral tool in the home search process. Last year alone (2019), NAR deduced that 44% of individuals who started to look for a new home began their search online. Real Estate agents who don’t have a website are missing out on important marketing opportunities!
Beyond having a landing page that shows your contact information, it’s important to show your potential clients your previous work. For example, they want to know what can you do for their listing. What types of listings do you specialize in? How many listings have you sold? There’s so much that can be said with even a simple web page! You can anticipate the needs of your potential clients with a stunning landing page that is customized to you, your brand, and your business!
However, don’t worry if you don’t have a website set up yet! Collabra Technology provides you with a FREE Real Estate listing inventory page that you can use in your marketing. What’s even better is that all of your listings that you’ve done in TourFactory, active or sold, are imported into this site. No extra work required! What could be simpler than that?
Pro Tip: Read the National Association of Realtor’s “Real Estate in a Digital Age” research report for empowering information regarding how to navigate the ever-changing real estate market.
How Do I Get My Inventory Link Page?
First, you’ll want to navigate to your “My Account” page within TourFactory and select “Inventory Links”. Next, within this section, you’ll be able to copy your unique inventory link URL. Now you’ll be able to select if you’d like your current listings, sold listings, or both to display. I recommend adding both, it adds additional content to your page.
After you’ve customized your settings to your liking, you can start marketing! With just a few clicks of your mouse, you’ve created a stunning Real Estate Listing Inventory page that can take your marketing above and beyond the competition!
Together, we’ve learned that the Inventory Link page that Collabra Technology provides is a perfect tool for sending to prospective clients to show what you’ve done in the past and how you can help market their listings using TourFactory technology. You can use this link within emails, text messages, on social media, the sky’s the limit!
Here’s a quick look to show you what your page could look like: