Social media has become a crucial part of Real Estate marketing. We’ve already gone over tons of different ways that social media helps your business get noticed. But how else can we use it to build your brand and clientele?
Through social media, you can interact with potential buyers in ways that real estate agents couldn’t before. You can reach far outside your immediate network and tap into other networks by effectively using tagging in your social media marketing.
But you might have a question…
What is Tagging?
Tagging is the action of someone mentioning you on a post by using the @ symbol. You’ll then get a notification letting you know you’ve been tagged in a post! Remember the last time you had a night out with your friends, and they posted some pictures? They probably tagged you in those photos, and you got a notification when that happened. When they tagged you, that exposed their post to your followers (depending on their security settings).
Together, we can take a feature that might seem more “personal” and apply it to your real estate marketing! Let’s talk about how you can successfully use tagging without disturbing your followers. Because, let’s face it, we all have a lot to do without looking at notifications from social media.
How Should I Use Tags in my Social Media Marketing?
Don’t be like Chuck! However, when done right, using tags on social media can be very helpful!
There’s one big reason you need to use tags in real estate social media marketing. It makes sure the person you tagged will see your post. But we don’t want to just be tagging anyone!
Instead, think about the relevance of the post to the person you are tagging. Maybe a buyer you’ve previously worked with sent in a great review, which you’re sharing. Tagging the buyer and saying how much you appreciate their time will make them feel good while introducing yourself (in a very subconscious way) to their follower base.
Or, perhaps you’re sharing something that includes vendors you’ve used. You might consider tagging the real estate photographer you used for the listing photos or the stager who made the listing shine! We frequently tag our photographers in our posts, it helps with brand exposure on both sides!
Here’s an example of this:
See how we tagged Lisa Pellegrino, Steve Booke, and Steven Bababekov? Lisa is the listing agent, and Steve and Steven were the photographers on this shoot. Tagging them exposed the TourFactory brand to their friends and followers!
Let’s Leave it to the Pros: How to Tag on Social Media
The links below provide step-by-step instructions on how to incorporate tagging on your posts.
How to Tag on Facebook
How to Tag on Instagram
How to Tag on Twitter
It’s All Coming Together! Let’s Recap Using Tags in Our Real Estate Marketing
Now that we know what tagging is, and how to use it in your real estate marketing, let’s recap what we’ve discussed in this article.
When you tag someone on social media, you’re mentioning them in your post, photo, or story. While it’s a great way to reach far outside your immediate network, make sure that you’re using tagging relevantly in your marketing efforts by keeping your tagging purposeful.
Before I tag someone in a post on Collabra’s social media channels, I often think “How would I feel if I were tagged in this post?” Tagging a photographer, stager, fellow realtor, or past client makes sense! Tagging an account that has nothing to do with the post does not.
Now you know what social media tagging is, how will you use it? Tell us how it goes on social media by tagging us! You can follow us by clicking the icons above.
I Have My Sold FlashCard Listing Video. Now What?
It’s a common misconception that you need active listings in order to market yourself as a Real Estate agent. While having an active listing is nice, you can use your sold listings to build your business and promote brand awareness. Use your hard work to your advantage! You already have that listing in TourFactory, and you’ve marked it as Sold. Now, use the Sold FlashCard listing video to post on social media to bring in more clients!
77% of realtors actively use social media for their marketing. Also, 47% of real estate businesses note that social media results in the highest quality leads versus other sources. We can attribute this to the sheer quantity of individuals, especially of the younger generations, who actively use social media in their everyday life.
People who don’t even realize they’re looking to sell their current home, or purchase a new home, might come across your posts and have that “a-ha” moment. Even if they’re not ready to sell just then, staying consistent with posting can help you build your brand, as your name will stick with them in their memory for when they are ready.
Pro-Tip: If you haven’t downloaded your Sold FlashCard listing video, click here for instructions on how to do so. Once it’s saved, you can create a post on your preferred social media platform! Click here for more information on that process.
According to a study by the National Association of Realtors (NAR), Facebook, LinkedIn, and Instagram are the top social media platforms most Realtors use. These platforms have millions of users who log in every day, the potential is amazing!
Successful Real Estate Marketing with the Inventory Link Page
Do you have a Real Estate listing inventory site? One that contains all of your past, present, and pending listings? If not, you are missing out on an important part of successful Real Estate marketing.
The internet has become an integral tool in the home search process. Last year alone (2019), NAR deduced that 44% of individuals who started to look for a new home began their search online. Real Estate agents who don’t have a website are missing out on important marketing opportunities!
Beyond having a landing page that shows your contact information, it’s important to show your potential clients your previous work. For example, they want to know what can you do for their listing. What types of listings do you specialize in? How many listings have you sold? There’s so much that can be said with even a simple web page! You can anticipate the needs of your potential clients with a stunning landing page that is customized to you, your brand, and your business!
However, don’t worry if you don’t have a website set up yet! Collabra Technology provides you with a FREE Real Estate listing inventory page that you can use in your marketing. What’s even better is that all of your listings that you’ve done in TourFactory, active or sold, are imported into this site. No extra work required! What could be simpler than that?
Pro Tip: Read the National Association of Realtor’s “Real Estate in a Digital Age” research report for empowering information regarding how to navigate the ever-changing real estate market.
How Do I Get My Inventory Link Page?
First, you’ll want to navigate to your “My Account” page within TourFactory and select “Inventory Links”. Next, within this section, you’ll be able to copy your unique inventory link URL. Now you’ll be able to select if you’d like your current listings, sold listings, or both to display. I recommend adding both, it adds additional content to your page.
After you’ve customized your settings to your liking, you can start marketing! With just a few clicks of your mouse, you’ve created a stunning Real Estate Listing Inventory page that can take your marketing above and beyond the competition!
Together, we’ve learned that the Inventory Link page that Collabra Technology provides is a perfect tool for sending to prospective clients to show what you’ve done in the past and how you can help market their listings using TourFactory technology. You can use this link within emails, text messages, on social media, the sky’s the limit!
Here’s a quick look to show you what your page could look like: