Using Hashtags in your Social Media Marketing

Using Hashtags in your Social Media Marketing

What’s a Hashtag?


While the hashtag is a well-known tool in real estate marketing today, it’s important to learn what the hashtag is and how it shaped social media as we know it. Webster’s Dictionary defines a “hashtag” as a word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.

The # symbol was first used as a “hashtag” in the summer of 2007 by Chris Messina. That’s when the web marketing specialist walked into Twitter’s offices with an idea. He suggested the company start using the pound symbol to group related Tweets together.

This was the first-ever use of the hashtag:

First Hashtag Ever Used

 

Today, hashtags are powerful tools and have changed the way we use social media. Hashtags are most commonly used on social media platforms such as Twitter, Instagram, YouTube, and Pinterest. They can help you get more followers and gain more attraction to your posts! 

I’m excited that this week we’ll be focusing on what hashtags are, why it’s important to use them, and how to strategically use them in your social media marketing.



Why Should I Use Hashtags?

 

John Hart Hashtag Comic

 

First and foremost, hashtags are a search tool. When you’re scrolling through social media, it’s easy to become overwhelmed and bogged down by “information overload”. Trying to find what you’re looking for by simply scrolling through your social media feed is like trying to find a needle in a haystack. With hashtags, finding information that’s relevant to you becomes so much easier. 

Social media users can follow certain hashtags on their preferred platforms. Doing so makes it more likely that they’ll come across content that is aligned with their interests. As you’re trying to build your brand, I would recommend that you do the same. Following hashtags relating to Real Estate can help you learn what’s working for others in your industry and stay up-to-date with important industry information.

If you’re not sure how to follow hashtags on your preferred platform, take a look at the links below. We’ve composed a list of the popular social media platforms and their how-to guides on the subject.

How to Follow Hashtags on Instagram
How to Follow Hashtags on Twitter
How to Follow Hashtags on Facebook


How Do I Know I’m Using Hashtags Correctly?


You may have seen people you know use hashtags on their personal posts, but it might have never occurred to you that hashtags are key when it comes to posting about your Real Estate business. An industry-related hashtag will help you reach your target audience and connect you with your industry. 

Hashtags can be generalized or very specific. The best practice is to experiment and be consistent with your social media usage. The more you use a specific hashtag, the greater your chances are to grow an audience. 

Start by searching for industry-specific hashtags to get your foot in the door, then you can add hashtags to your posts that are relevant to you and your business. For example, some popular hashtags for the Real Estate industry are:

#realtor
#realtors
#realestate
#realestateagent
#realtorlife
#realestategoals
#realestatenews
#realestateindustry
#realestatebroker
#luxuryrealestate
#luxuryagent

Once you get the hang of generalized industry-standard hashtags, you can dive into more specific hashtags. As an example, you could use hashtags that are specific to your location, such as #SeattleRealEstate or #CaliforniaRealtor. If you are with a brokerage, you could use their company name as a hashtag, such as #kellerwilliams.

Another thing to keep in mind is that you should use hashtags that are relevant to what you are posting. While it’s great to add general hashtags that are trending outside of your industry, you want to ensure that the right people are seeing your posts.

For example, let’s take a look at this post from TourFactory’s Instagram page. 

 

In the body of the post, we used two hashtags, #realestatephotography, and #photography. 

#Realestatephotography is a specific hashtag relating to our unique marketing efforts, whereas #photography is a rather general hashtag that could bring in viewers from anywhere. It’s important to get the right balance of industry-standard versus general hashtags, which is something you’ll learn more about in practice.

 

Sounds Good, Let’s #Practice Using #Hashtags!

There’s a lot of great information and analytics I can provide regarding hashtags and their use in your social media marketing. However, I understand that it can be a lot to take in. I challenge you to think about the information above and how you can use it to grow your brand. Try practicing the pointers above and let us know how it works!

I also encourage you to follow us on our social media platforms to stay up-to-date with our latest blog posts. I don’t mind if you want to steal some of our #hashtags 😅!

Next week, we will be going more in-depth with hashtags, different types of hashtags, and some best practices.

You don’t have to be an influencer to get good statistics and leads through your posts! It’s our job to help you succeed. Join our Social Media Manager while they walk you through the in’s-and-out’s of successful social media marketing with Collabra Technology. Click here to view our on-demand social media webinar.  

 

 

Success Marketing with Facebook and Instagram Stories

Success Marketing with Facebook and Instagram Stories

What are Stories, and Why Should I Use Them?



Stories on Facebook and Instagram are a great platform for real estate marketing. As a real estate agent, you are surrounded by your products on a daily basis. You’ll always have a visual story to tell. That means more SALES and more CLIENTS!

To put it simply, stories are photographs or short video clips of 5-15 seconds, and they’re changing the way we visually communicate not only personally, but for our businesses. The creation and consumption of Stories across Instagram and Facebook have increased by 842% since its launch in 2016, so they’re growing 15 times faster than feed posts.

Stories can only be viewed for 24 hours before they disappear, so there’s an element of urgency and exclusivity. Stories are also more advanced than regular feed posts and offer you more options to customize your post. For example, you can add text, music, or stickers to your story!

Why not take advantage of the amazing products you are already getting from Collabra Technology and use them in your real estate marketing, but in new and exciting ways? It’s so simple!




Let’s Leave it to the Pros: Facebook and Instagram Tell Us How It’s Done!

 

Let’s learn how it’s done. Look below for Facebook and Instagram instructions on how to add to your story.

If you are going to be adding a story to your Facebook Business page, click here.
If you are going to be adding a story to your Facebook Personal page, click here.
If you are going to be adding a story to your Instagram account, click here.

 


PRO TIP: You’ll need to have your Flashcard Listing Video downloaded before following the instructions above! Don’t have it downloaded yet? Don’t worry! Click here to learn how to download.


The final product will be a stunning listing video that automatically plays through for anyone who views your story! It will look similar to the images below:

 

                                    Facebook Story Example                                                                                                                   Instagram Story Example

                                                                                                        



Benefits of Using Flashcard Listing Videos in your Stories

 

In our previous post, we discussed the benefits of using Flashcards Listing Videos in your regular social media marketing. To put it simply, using videos in your social media post attracts more viewers. The same applies to your Stories! Adding videos into your Stories brings you more brand awareness, gives you another way to interact with your followers, and make viewers pay more attention than just a normal photo.

Some of our long-term customers, Stratton and Lisa Cyrus with Cyrus Properties recently sang the praises of using our Flashcards Listing Videos in your marketing. Check out what they said!

 



Got It! What Else Can I Do with Stories?

 

Instagram stories offer the ability to connect with your audience in a more authentic way. It’s a fantastic way to not only show off your properties but also your personality. Today’s buyer wants to see the human behind the brand, and this platform allows you to market in a genuine and candid way.

Here are a couple of fun ideas on how you can use Stories to reach your followers:

  • Create engagement with polls 

Polls are a great way to interact with your viewers while also giving them a taste of your personality. The possibilities are endless when it comes to how you can use polls, but here are a few ideas:

Which Living Room do you prefer?

Do you like the Twilight or Daytime photo better?

Is anyone else as obsessed with this backyard as I am?

Use photos from one of your current or previous listings. Using your listing photos is a great way to get eyes on them in a very subtle, professional way while also promoting yourself to potential clients.

  •  Special “behind-the-scenes footage” of listings

Make your followers feel exclusive! You can promote yourself and your brand by telling your followers, “Follow me for special, behind-the-scenes footage of my new listings right when they hit the market!” Or, you could provide a fun shot of your listing getting staged, photographed, or at a showing!

Besides some ideas listed above, another interesting feature of Stories is that you can add any of the following stickers to your Stories:

  • Text stickers
  • Location stickers
  • Event stickers
  • Fundraising (“Donate”) stickers
  • Music stickers

Using stickers in your Stories opens up so many opportunities to incorporate your authentic self in your social media marketing. That is key when not only gaining followers but gaining potential clients!

 

Sounds Good! I’m in

Brand marketing is more important now than ever! Make sure you’re staying current by following our blog posts, which feature helpful how-to’s and tips on how to make the most of your Real Estate marketing! You can also follow us on our social media channels by clicking the icons at the top of the page!