Collabra Technology Customer Service Team Scores 100% Customer Satisfaction Rating
Collabra Technology, the leading real estate marketing, and technology services provider, announces a 100% customer satisfaction rating.
The Customer Satisfaction Survey
Good customer service is becoming a lost art in the day and age of automatic phone trees and chatbot support. A new study from the American Customer Satisfaction Index (ACSI®) determined that in 2021, general customer satisfaction ratings fell lower than they have been in fifteen years. Finding a company that provides excellent customer service has become like finding a needle in a haystack.
At Collabra, our goal is to provide amazing customer service and make sure the real estate agents who use our services are completely happy. We needed to know if we were meeting our goals so we asked our customers how we were doing. The results of our survey delighted us, and we would like to share the good news with you.
Our fantastic Customer Service team scored a perfect 100% satisfaction rating! In celebration of this huge success, we took a moment to speak to the Collabra Customer Service department and find out how they do it.
Our Extraordinary Team
To start, we spoke with Grace, the Customer Service Manager. Grace has been with Collabra Technology for thirteen years and she knows all there is to know about customer service and how to run a fantastic team. We asked Grace how she feels about her team’s 100% satisfaction rating.
She says, “The time and energy we put into each customer interaction is what sets us apart. I’m thankful to see it reflected in the satisfaction ratings we receive from our customers.”
Next, we spoke with Jordyn, the Customer Service assistant manager with Collabra Technology. Jordyn is an incredible asset to the team and has been the assistant manager for over one year. We asked Jordyn what the most challenging part of providing great customer service is.
He writes, “I think the most challenging part of attaining and keeping a 100% customer service rating would be remaining patient. Although some answers may seem obvious and straightforward to us, that is not always the case with a customer base. Maintaining patience in situations that may seem obvious is difficult at times but it is a skill that I believe our customer service team has mastered and takes pride in.”
Our last interview was about getting a deeper understanding of Customer Service by digging deep into what they do every day. We were blown away by what we learned! Customer service isn’t just about answering phone calls, chats, and emails. We sat down with Sheryl, our Business Development Manager, who started her career in our Customer Service Team. She helped us get a better idea of all they do for our company and customers.
She says, “Our Customer Service team goes above and beyond! They help agents decide what media services might be best for each specific listing. In the next call, they’ll help an agent build a property website, or set up a custom domain for a listing site. I love showing agents step by step how to easily post our property sites and videos to social media, it’s a win win for us, them and their sellers!”
Collabra Technology’s goal is to make their customer’s lives and jobs easier, allowing them to compete in their marketplace. We’re happy that the results of our study found that we are meeting our goals!
You can contact our excellent customer service team Monday through Friday from 6 am to 5 pm PST, and Saturday from 7 am to 4 pm PST. Please don’t be shy to reach out for help! We would be happy to assist you.
Social media has become a crucial part of Real Estate marketing. We’ve already gone over tons of different ways that social media helps your business get noticed. But how else can we use it to build your brand and clientele?
Through social media, you can interact with potential buyers in ways that real estate agents couldn’t before. You can reach far outside your immediate network and tap into other networks by effectively using tagging in your social media marketing.
But you might have a question…
What is Tagging?
Tagging is the action of someone mentioning you on a post by using the @ symbol. You’ll then get a notification letting you know you’ve been tagged in a post! Remember the last time you had a night out with your friends, and they posted some pictures? They probably tagged you in those photos, and you got a notification when that happened. When they tagged you, that exposed their post to your followers (depending on their security settings).
Together, we can take a feature that might seem more “personal” and apply it to your real estate marketing! Let’s talk about how you can successfully use tagging without disturbing your followers. Because, let’s face it, we all have a lot to do without looking at notifications from social media.
How Should I Use Tags in my Social Media Marketing?
Don’t be like Chuck! However, when done right, using tags on social media can be very helpful!
There’s one big reason you need to use tags in real estate social media marketing. It makes sure the person you tagged will see your post. But we don’t want to just be tagging anyone!
Instead, think about the relevance of the post to the person you are tagging. Maybe a buyer you’ve previously worked with sent in a great review, which you’re sharing. Tagging the buyer and saying how much you appreciate their time will make them feel good while introducing yourself (in a very subconscious way) to their follower base.
Or, perhaps you’re sharing something that includes vendors you’ve used. You might consider tagging the real estate photographer you used for the listing photos or the stager who made the listing shine! We frequently tag our photographers in our posts, it helps with brand exposure on both sides!
Here’s an example of this:
See how we tagged Lisa Pellegrino, Steve Booke, and Steven Bababekov? Lisa is the listing agent, and Steve and Steven were the photographers on this shoot. Tagging them exposed the TourFactory brand to their friends and followers!
Let’s Leave it to the Pros: How to Tag on Social Media
The links below provide step-by-step instructions on how to incorporate tagging on your posts.
How to Tag on Facebook
How to Tag on Instagram
How to Tag on Twitter
It’s All Coming Together! Let’s Recap Using Tags in Our Real Estate Marketing
Now that we know what tagging is, and how to use it in your real estate marketing, let’s recap what we’ve discussed in this article.
When you tag someone on social media, you’re mentioning them in your post, photo, or story. While it’s a great way to reach far outside your immediate network, make sure that you’re using tagging relevantly in your marketing efforts by keeping your tagging purposeful.
Before I tag someone in a post on Collabra’s social media channels, I often think “How would I feel if I were tagged in this post?” Tagging a photographer, stager, fellow realtor, or past client makes sense! Tagging an account that has nothing to do with the post does not.
Now you know what social media tagging is, how will you use it? Tell us how it goes on social media by tagging us! You can follow us by clicking the icons above.
What’s a Hashtag?
While the hashtag is a well-known tool in real estate marketing today, it’s important to learn what the hashtag is and how it shaped social media as we know it. Webster’s Dictionary defines a “hashtag” as a word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.
The # symbol was first used as a “hashtag” in the summer of 2007 by Chris Messina. That’s when the web marketing specialist walked into Twitter’s offices with an idea. He suggested the company start using the pound symbol to group related Tweets together.
This was the first-ever use of the hashtag:
Today, hashtags are powerful tools and have changed the way we use social media. Hashtags are most commonly used on social media platforms such as Twitter, Instagram, YouTube, and Pinterest. They can help you get more followers and gain more attraction to your posts!
I’m excited that this week we’ll be focusing on what hashtags are, why it’s important to use them, and how to strategically use them in your social media marketing.
Why Should I Use Hashtags?
First and foremost, hashtags are a search tool. When you’re scrolling through social media, it’s easy to become overwhelmed and bogged down by “information overload”. Trying to find what you’re looking for by simply scrolling through your social media feed is like trying to find a needle in a haystack. With hashtags, finding information that’s relevant to you becomes so much easier.
Social media users can follow certain hashtags on their preferred platforms. Doing so makes it more likely that they’ll come across content that is aligned with their interests. As you’re trying to build your brand, I would recommend that you do the same. Following hashtags relating to Real Estate can help you learn what’s working for others in your industry and stay up-to-date with important industry information.
If you’re not sure how to follow hashtags on your preferred platform, take a look at the links below. We’ve composed a list of the popular social media platforms and their how-to guides on the subject.
How to Follow Hashtags on Instagram
How to Follow Hashtags on Twitter
How to Follow Hashtags on Facebook
How Do I Know I’m Using Hashtags Correctly?
You may have seen people you know use hashtags on their personal posts, but it might have never occurred to you that hashtags are key when it comes to posting about your Real Estate business. An industry-related hashtag will help you reach your target audience and connect you with your industry.
Hashtags can be generalized or very specific. The best practice is to experiment and be consistent with your social media usage. The more you use a specific hashtag, the greater your chances are to grow an audience.
Start by searching for industry-specific hashtags to get your foot in the door, then you can add hashtags to your posts that are relevant to you and your business. For example, some popular hashtags for the Real Estate industry are:
Once you get the hang of generalized industry-standard hashtags, you can dive into more specific hashtags. As an example, you could use hashtags that are specific to your location, such as #SeattleRealEstate or #CaliforniaRealtor. If you are with a brokerage, you could use their company name as a hashtag, such as #kellerwilliams.
Another thing to keep in mind is that you should use hashtags that are relevant to what you are posting. While it’s great to add general hashtags that are trending outside of your industry, you want to ensure that the right people are seeing your posts.
For example, let’s take a look at this post from TourFactory’s Instagram page.
In the body of the post, we used two hashtags, #realestatephotography, and #photography.
#Realestatephotography is a specific hashtag relating to our unique marketing efforts, whereas #photography is a rather general hashtag that could bring in viewers from anywhere. It’s important to get the right balance of industry-standard versus general hashtags, which is something you’ll learn more about in practice.
Sounds Good, Let’s #Practice Using #Hashtags!
There’s a lot of great information and analytics I can provide regarding hashtags and their use in your social media marketing. However, I understand that it can be a lot to take in. I challenge you to think about the information above and how you can use it to grow your brand. Try practicing the pointers above and let us know how it works!
I also encourage you to follow us on our social media platforms to stay up-to-date with our latest blog posts. I don’t mind if you want to steal some of our #hashtags 😅!
Next week, we will be going more in-depth with hashtags, different types of hashtags, and some best practices.