Success Marketing with the Inventory Link Page

Success Marketing with the Inventory Link Page

Why is an Inventory Link Important?

 

The internet has become an integral tool in the home search process. Last year alone (2019), NAR deduced that 44% of individuals who started to look for a new home began their search online. Real Estate agents who don’t have a website are missing out on important marketing opportunities! 

Beyond having a landing page that shows your contact information, it’s important to show your potential clients your previous work. For example, they want to know what can you do for their listing. What types of listings do you specialize in? How many listings have you sold? There’s so much that can be said with even a simple web page! You can anticipate the needs of your potential clients with a stunning landing page that is customized to you, your brand, and your business!

However, don’t worry if you don’t have a website set up yet! TourFactory from Collabra Technology provides you with a FREE inventory link that you can use in your marketing. What’s even better is that all of your listings that you’ve done in TourFactory, active or sold, are imported into this site. No extra work required! What could be simpler than that?

 

Pro Tip: Read the National Association of Realtor’s “Real Estate in a Digital Age” research report for empowering information regarding how to navigate the ever-changing real estate market.

 

How Do I Get My Inventory Link Page?

 

First, you’ll want to navigate to your “My Account” page within TourFactory and select “Inventory Links”. Next, within this section, you’ll be able to copy your unique inventory link URL. Now you’ll be able to select if you’d like your current listings, sold listings, or both to display. I recommend adding both,  it adds additional content to your page. 

 

After you’ve customized your settings to your liking, you can start marketing! With just a few clicks of your mouse, you’ve created a stunning Inventory Link page that can take your marketing above and beyond the competition!


Together, we’ve learned that the Inventory Link page that TourFactory from Collabra Technology provides is a perfect tool for sending to prospective clients to show what you’ve done in the past and how you can help market their listings using TourFactory technology. You can use this link within emails, text messages, on social media, the sky’s the limit!

 

Here’s a quick look to show you what your page could look like:

 

Brand marketing is more important now than ever! Make sure you’re staying current by following our blog posts, which feature helpful how-to’s and tips on how to make the most of your Real Estate marketing! You can also follow us on our social media channels by clicking the icons at the top of the page!

 

Success Marketing with the PowerHouse Package

Success Marketing with the PowerHouse Package

I Have My PowerHouse Package. What Do I Do Now?

If you already have your PowerHouse Package set up, congratulations! You’ve accomplished the hardest part. Now, you might be wondering what you’ll do with it. (If you don’t already have it set up, click here for instructions on how to do so.) NAR previously put out a report stating that 48% of buyers ages 39 to 63 found virtual tours and property websites “very useful” in their search. This is HUGE, as you’ve already set yourself up for success by creating your TourFactory property website. Now, it’s time to maximize the amount of people who will see your listing by sharing it. This means going beyond putting the link on your MLS listing for syndication. It’s time to market your listing by posting it to social media!

How do I share my PowerHouse Package on Social Media?

The PowerHouse Package makes it simple to share your listing to your socials directly from your property site. You can share to Twitter, Facebook, Pinterest, and LinkedIn by clicking the corresponding icon in the social share section (picture below). 

This is how it looks when you share your listing on Facebook

And here is how it looks when you share your listing on Twitter

Wonder what it looks like when you share your listing on LinkedIn? Peep below!

How about when you share your listing on Pinterest? I got you covered 😅

If you’d like to share your property site elsewhere besides the options listed above, you can simply take your branded link and share anywhere links are accepted! Those who see your post will be able to share, comment, and like which will help boost your social media stats AND help sell your listing! Not only does sharing on social media help promote your current listings by putting them in front of more potential buyers, but it also builds your brand presence for the future – as now they can like your page and be updated when you post your next listing!

Pro Tip: Did you know that you can also boost posts on Facebook? Boosting a post may help you get more people to react, share and comment on it than what would have occurred organically. You may also reach new people who are likely interested in your Page or business, but don’t currently follow you. Click here to see how! 

Brand marketing is more important now than ever! Make sure you’re staying current by following our blog posts, which feature helpful how-to’s and tips on how to make the most of your Real Estate marketing! You can also follow us on our social media channels by clicking the icons at the top of the page!

Get Started Marketing on Social Media!

Get Started Marketing on Social Media!

It’s obvious, technology is taking over the Real Estate industry. A huge percentage of potential home buyers start their search not just online, but specifically through social media. It’s important to keep up with the ever-changing trends to ensure that you’re staying relevant and educated, along with keeping your best foot forward as a Real Estate agent.

But social media can be daunting sometimes! This is especially true if you’re just getting started. Don’t worry! TourFactory with Collabra Technology helps you create a Powerhouse Package for you to use in your marketing. We also make it simple to market your listings digitally! We’ve created a FREE webinar series that holds your hand through the process! We’re providing you with helpful tips on how to navigate your way through social media marketing in the Real Estate industry!

You don’t have to be an influencer to get good statistics and leads through your posts! It’s our job to help you succeed. Join our Social Media Manager while she walks you through the process by clicking here (or the Watch Now below)! We’re so excited to bring you this on-demand webinar that can be viewed anytime, 24/7! Be sure to keep an eye out for other future videos on this topic, and subscribe to our blog for more social media tips!

 

Click to watch the social media webinar